SFFMP 221: Whether Awards Are Worth Trying for, Marketing Fantasy Romance, and Being Active in SFWA and RWA

This week, we chatted with RITA award-winning fantasy romance author Jeffe Kennedy. She started her career writing non-fiction, shifted to romance and fantasy romance with traditional publishing, and now does some self-publishing as well. We asked her about whether awards are worth trying for, her thoughts on the professional organizations SFWA and RWA, and what she’s tried and liked for marketing over the years.

Here are some of the specific topics we touched on:

  • Getting started in fantasy romance before it became a thing (we debated if it’s yet come into its own).
  • Whether fantasy romance (secondary world/epic fantasy rather than Earth-centric paranormal romance) is a growing market now.
  • Tropes romance readers will expect, even if a story is SF/F.
  • How much “romance” has to be in a story for it to be considered sci-fi or fantasy romance?
  • Jeffe’s thoughts on whether authors should get involved in RWA or SFWA, the professional organizations for the romance and SF/F genres.
  • Awards you can enter versus awards you have to be nominated for.
  • Jeffe’s experience entering the RITA awards each year and having a winner in 2017.
  • Whether awards are worth pursuing and if they can increase readership.
  • Jeffe’s thoughts on blogging and social media, and her preferred platforms.
  • Getting reviews from book bloggers.
  • Joining with other authors in your genre to put out anthologies of novellas.
  • Jeffe’s First Cup of Coffee podcast.
  • Putting out content each week for readers, whether blog posts or podcasts or social media updates.

You can visit Jeffe on her website and check out the award-winning The Pages of the Mind or the first book in her current series, Sorcerous Moons: Lonen’s War.

You can also check out her First Cup of Coffee podcast.

 

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SFFMP 202: Lessons Learned from Putting Together Anthologies and Donating to Charity

This week’s show should be of interest to those authors who have considered putting aside the author hat temporarily to don the publisher/editor hat for a project or two.

Our guests were science fiction romance authors Veronica Scott and Pauline B. Jones, who also happen to be the editors and publishers of the Pets in Space series of scifi romance stories (with a pet theme, naturally). They just released their third one (Embrace the Passion: Pets in Space 3) and talked to us about recruiting authors for anthologies, publishing and marketing them, and what’s involved in donating a portion of the proceeds to charity.

Here are some more of the specifics that we covered:

  • How they got involved in this series of anthologies.
  • How they go out and recruit authors (some newer voices and some well-known authors with large followings).
  • Why they only accept original fiction rather than reprints.
  • What’s involved with giving part of the proceeds to charity (and why you need to check with a charity before using them in your marketing material).
  • Why it’s a good idea to sign a contract with a charity.
  • How they determine the order of stories in their anthologies.
  • If there are any stigmas from readers who are suspicious of authors/publishers who “use” a charity for marketing.
  • Their experience with hiring a PR person and why it’s been useful and worth the money.
  • Balancing earnings with their marketing spend to make sure there’s money for the charity and also that the authors get paid for their stories.
  • Why they’re releasing the stories wide instead of focusing on Amazon and KDP Select (Kindle Unlimited) for now.
  • Some of the challenges of marketing science fiction romance outside of the Kindle Unlimited ecosphere where romance of all kinds seems to thrive.

You can visit Veronica on her website, Pauline on hers, and check out the Pets in Space website. Or just pick up a copy here.

 

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SFFMP 162: Finding Success in a Niche, When 99-cent Novels Make Sense, and Bucking Cover Trends with Amanda Milo

Our guest this week launched her first novel in April of 2017 to great success. Amanda Milo’s science fiction romance, Stolen by an Alien, stuck in the Top 250 overall in the Amazon store for months and remained near the top of the scifi romance Top 100 too. She’s since published two more novels in the series for the rabid fanbase that she’s already established.

We brought her on to ask about how she launched to such success, why she’s continued to launch her books at 99 cents, and how she used some atypical (for the genre) cover art to find her target audience.

Here’s some of what we covered in more detail:

  • How Amanda launched her novel without professional editing or a cover that she loved but made it work anyway.
  • Combining 99 cents, Kindle Unlimited, and a story written for a niche audience to find success.
  • What level of sex readers are looking for in the science fiction romance category.
  • Some popular story types in the genre.
  • What readers expect from the alien abduction trope.
  • The challenges of writing strong female characters and balancing them with some of the romance tropes of rescues or abductions.
  • Using the cover, especially in romance genres, to signal to the reader what to expect as far as heat level, in particular.
  • Why Amanda has stuck with 99 cents so long for her books.
  • Whether novellas and shorter stories can work in scifi romance.
  • Using a Facebook page and Facebook groups to connect with readers.
  • Pre-orders or no pre-orders?

You can visit Amanda Milo on Facebook or check out her Amazon page to try out her novels. Her Facebook group, Amanda Milo’s Minions, is also accepting new minions.

 

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SFFMP 140: Publishing in an Underserved Genre and Helping to Build a Community with Veronica Scott

On today’s show, we talked about publishing in an underserved niche that’s too small to attract the attention of the Big 5 but that could potentially be lucrative to authors. Our guest was paranormal and science fiction romance author, Veronica Scott, and we also discussed some of the many things she’s doing to foster growth and awareness of the SFR genre among readers who might be interested. Even though we talked about scifi romance specifically, the interview might be of interest to other authors writing in smaller niches or doing cross-genre fiction. We discussed some of the challenges of marketing these types of books.

Here are some of the specifics that we covered:

  • The challenges of marketing books that don’t fall into the main categories on Bookbub and other promo sites.
  • The opportunities that indies have by writing in sub-genres or niches that are too small to interest traditional publishing.
  • Surfing through also-boughts on Amazon and also using the YASIV tool for finding related books and authors to target as keywords for ads.
  • How scifi romance has gotten more competitive over the last few years and whether it’s still possible for new authors to break in and reach the Top 100.
  • Some of the key reader expectations in SFR and differences between romances and scifi with “romantic elements.”
  • Common mistakes authors make with covers.
  • The blurb-writing service that Veronica uses: Cathryn Cade.
  • The cover designer that she uses: Fiona Jayde.
  • Why fostering a community can be useful, especially in a smaller niche, and how Veronica has gone about doing it.
  • Veronica Scott’s USA Today Happy Ever After blog column.
  • Her stance on newsletter swaps and newsletters in general.
  • Whether permafree series starters are viable in this genre.

You can find Veronica on her website, on Amazon, and on Twitter, and also check out her book inspired by the Titanic, Wreck of the Nebula Dream, or her latest release, Danger in the Stars.

 

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SFFMP 94: Putting Together an ARC Team, Getting Lots of Reviews, and Publishing More Often with Anna Hackett

Science fiction romance and adventure romance author, Anna Hackett, regularly has 80-100 reviews on her books within a few days of release. We asked her about how she created a great team of reviewers who get early copies and leave prompt reviews. She’s also increased her productivity substantially in the last couple of years and often publishes a short novel each month now, so we asked her about that too.

Here are a few more specifics on what we covered:

  • Mining your existing readers/newsletter subscribers to find people for a review team (and how to get started building that mailing list if yours doesn’t have many subscribers yet)
  • The logistics of contacting reviewers with advanced review copies and making sure they can download the ebooks to their readers of choice.
  • How many reviews you should be shooting for with a new release
  • Increasing productivity by giving yourself deadlines (even if you don’t have to publish on a certain day)
  • Writing shorter novels, if it makes sense for your style and your genre
  • Keeping all the balls in the air when juggling multiple series
  • Tips for newer authors trying to get those early reviews
  • Focusing on writing and publishing books as the most effective form of marketing
  • Whether there’s a downside to giving away review copies to readers who likely would have purchased the books
  • Do book giveaways and contests help garner more reviews?

If Anna’s books sound interesting to you, she has several permafree adventures that you can check out:

Among Galactic Ruins (Phoenix Adventures — space romance)

Marcus (Hell Squad, Book 1 — dystopian romance)

Time Thief (Anomaly Series, Book 1)

Anna also has a boxed set available for free if you visit her site and sign up for her newsletter.

 

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SFFMP 30: Writing and Selling Science Fiction Romance with Anna Hackett

Tonight we interviewed the prolific Anna Hackett, a science fiction romance author from Perth Australia, who has a number of series going. She started with traditional publishing but soon shifted to self-publishing, and she has plenty to talk about for folks who are thinking of adding romance to their science fiction or fantasy.

Here’s some of what we touched on:

  • Working romance into your science fiction/fantasy — any pitfalls or advantages?
  • Going from traditional publishing to self-publishing
  • The benefits of writing in a small niche
  • Watching successful authors in your niche to see what they’re doing for marketing
  • Advice for new authors looking to self-publish
  • Tips for being prolific
  • What kind of cover art works best for science fiction with romance in it?
  • Using a free novella to encourage people to sign up for your newsletter
  • Are blog tours ever worth it?
  • The challenges of advertising “science fiction romance” when there’s never a category for it on the sponsorship sites such as Bookbub and Ereader News Today
  • Marketing tips for those who don’t have a big advertising budget

If you want to learn more, you can find Anna on her website, Twitter, and Facebook. If you like romance in your science fiction, you can check out the first book in her Hell Squad series for free. You can also grab one of her Phoenix Adventures novellas, Beneath a Trojan Moon, for free.

 

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