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SFFMP 201: Bookbub Ads Update and Cultivating a Successful Author Mindset

This week, we had return guest, crime-fiction author Adam Croft, on the show. We asked him about changes to Bookbub ads that have come about in the last year (he joined us in 2017 for Episode 151 All About Bookbub CPM Ads and Becoming a #1 Bestseller on Amazon), what he’s been up to, and why he’s written a book on author mindset.

Here’s some of what we covered in the show:

Adam’s latest releases and what he’s working on now.
How Bookbub ads have changed in the last year and why he still likes them, especially for advertising to the Apple iTunes store.
How he’s found some great success using Facebook ads on some of his novels but hasn’t gotten them to work well on others.
Why he’s a fan of thinking long-term and not going exclusive with Amazon.
The challenges of selling non-fiction as well as fiction and building platforms to draw in both types of readers.
How well non-fiction audiobooks can do.
The different things authors should be focusing on to turn writing from a hobby to a business.
Some of the struggles authors have when it comes to mindset.
How to decide who you’re going to listen to in the indie author space when it comes to taking advice.
How flexibility when it comes to pricing, packaging, and marketing a book can help you.
Striving to get multiple income streams coming in, even from a single book.