SFFMP 23: Marketing Dark Fantasy, Writing in a Series, and Selling Novellas

Tonight we had dark fantasy author Becca Andre on the show. She’s a relatively new author with three novels and two novellas out so far in her Final Formula series (the first ebook is free at Amazon, Smashwords, and other retailers if you want to check it out), but she’s gotten off to a great start.

Here’s some of what we talked about with her:

  • Writing and publishing while working a full time job and being a mom
  • The usefulness of writing workshops when you’re getting started
  • Branding the covers in a series and choosing an Amazon category (and even cover design) based on what’s less competitive (assuming a couple of options would work)
  • Novellas related to one’s main series and whether they’re worth doing or if readers are mainly interested in novels in the SF/F genre
  • Pricing for novellas versus novels
  • Effective ways of marketing a series, such as whether to focus on advertising the first book all the time or whether to spend money on plugging new releases too
  • Writing to a “key demographic” versus just writing what you want
  • Launching your very first novel at 99 cents so there’s less of a barrier to entry for potential readers
  • What to do as an author on Twitter and Facebook (i.e. posting snippets, updates, book news, etc.)
  • Using a Goodreads Giveaway (of a physical paperback) to get people to add the book and leave reviews there
  • Trying giveaways at times other than during a book launch, such as between books to generate interest and keep your name out there
  • Giving away a free “alternate PoV scene” to entice people to sign up for your newsletter

 

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SFFMP 18: Buying Advertising, Twitter, Conventions, Book Signings, and Swag

Tonight, after Lindsay coughed her way through the introduction, we chatted amongst ourselves on a number of topics related to online marketing and offline marketing.

  • How do you measure your return on investment when it comes to online marketing? When is it time to pull the plug on a method? (We discussed social media, Wattpad, and guest posts/interviews.)
  • Does it ever make sense to abandon a series, if the sales/reviews/interest isn’t there?
  • What’s an online marketing tactic that you tried, didn’t expect much from, then were pleasantly surprised about because it was helpful?
  • What’s something everyone does and everyone recommends doing but just seems like a waste of time to you?
  • Do giveaways actually help sell books?
  • Twitter — what’s the point, guys?
  • When is it worth buying sponsored spots on book blogs/mailing lists for your books?
  • Have you done anything in your own hometown to try and sell books locally?
  • Is there any value in going to conventions or doing book signings? Investing in some author swag to give away?

Click to download the mp3.

 

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