Today’s guest, Adam Croft, had a lot of great information to share about how he hit it big with a stand alone novel after writing two thriller series. Facebook ads played a part in his success with his first breakout novel, and we asked him about that, but lately, he’s been experimenting with Bookbub’s CPM ads (banners that you can pay for that run in their emails independent of their sponsorship program). We asked him about how authors can make the most of that program, even if they haven’t been able to get sponsorships with the big gorilla of advertising.
Here are some of the details we touched on:
- Not following all the write-in-series advice all the time — Adam’s biggest hit was a stand alone thriller.
- Writing hooky Facebook ads that draw people in and can sell a full-priced book.
- Reaching #1 in the entire Amazon.com and Amazon UK stores with a new release.
- If it’s possible to leverage former bestseller status to sell more books.
- The difference between Bookbub’s paid sponsorships that we all covet and rarely get and their CPM advertising program that anyone can sign up for.
- Targeting categories versus targeting specific authors.
- Why targeting big names with Bookbub’s ads isn’t necessarily the way to go.
- Whether the Bookbub ads are better for new releases or older titles or both.
- Using affiliate links to help gauge how successful your ads are.
- How the Bookbub CPM ads can work even if you’re marketing cross-genre novels or books in niches that don’t usually get picked up for their regular sponsorships.
- Using ads to restore interest in older titles but doing tighter targeting for these, whereas you might go broader for a new release to get as many eyeballs on it as possible.
- How Bookbub lets you link to individual stores in specific countries.
- Making sure, before you get that big hit, to have your mailing list set up so that it’s easy to sign up for and people get something.
You can visit Adam on his website, his Facebook page, or Twitter, and make sure to check out his books. His series starters, Too Close for Comfort, and Exit Stage Left are free on Amazon and in other stores.