Today, Chris Fox joined us to talk about book launches, book RE-launches, reasons why the Amazon algorithms may not be plugging your book, and writing a trilogy in twelve weeks. The author of non-fiction titles such as 5,000 Words Per Hour and Writing to Market, he’s joined us twice before on previous episodes:
The guys chatted about their recent experiences with book launches and also how their genre hopping adventures are going. In addition, they discussed the slow-burn launch strategy that a lot of indie authors have been using to great success.
Here are a few more details of what they covered:
How does their launch strategy differ now than from when they were first starting out?
Using three books to launch into a new genre or a new pen name, or at least committing to writing and publishing three before giving up.
The challenges of genre hopping (even within the umbrella of science fiction and fantasy) and whether or not it’s going to be a career killer.
How they’ve gone about finding beta readers to use before sending a manuscript off to an editor for a final pass.
This evening, the three of us shared what we do to launch new books, and then Lindsay went through the list she’s making for when she gets a new website designed (by no later than 2017, really!). Here are some of the highlights of the conversation:
Newsletters and social media announcements, staggering for launches
Recruiting reviewers before the book is released
Possibly getting more sales by using pre-orders
Updating back matter in earlier books with links to new books
Sharing preview materials with readers
Facebook boosted posts (the only advertising we do for launches)
Updating Goodreads and Shelfari when you release books, especially if you’re a new author — nobody’s going to do it for you!
Making sure you have an Author Central profile at Amazon and then claiming new books.
Domain names: your author name vs. your world/universe/book series name
Using WordPress as the backbone to your website
Getting author websites up and running inexpensively
Putting newsletter sign-up forms “above the fold” so people don’t have to scroll
Having a “new readers start here” kind of section for people who visit your site for the first time
Static home pages versus having your blog on there with the latest updates
Avoiding too much clutter, making it hard for people to find the links to check out your books, using ads on author websites, forgetting to have links to all stores, not having a list of your books, and getting into posting schemes with other authors