SFFMP 156: Finding Success with a Cross-Genre Book Launch with Chris Fox
Here’s some of what we covered:
- What made Chris, the Write to Market guy, decide to take on a new cross-genre series that he wasn’t positive would sell well.
- How you choose what to emphasize on the cover when your novel crosses multiple genres and could fit in a number of categories.
- How Chris quietly put up a pre-order without mentioning it to fans, then used Facebook ads to see which ads and tag lines on the product page resulted in the highest conversion.
- Choosing different audiences to target (via Facebook ads) for subsequent launches in a cross-genre series.
- Whether anything different needs to be done with a launch for a book that spans multiple genres and isn’t necessarily written to market.
- Advice for newer authors who don’t have a list already built that they can rely upon for early sales.
- Keeping cover design simple, and whether it matters if you have a specific scene from the book illustrated for it.
- For the first time, Chris registered a domain name and put up a lot of bonus content for his new series: https://www.magitechchronicles.com/
- Why Chris plans to write ten books in this series rather than sticking to trilogies or smaller series as he’s often done in the past.
- Who should consider relaunching a series.
- Why Chris likes omnibuses as a way to kickstart a flagging series without redoing covers on all the original books.
Also, if you haven’t listened to them, check out the other episodes where Chris was a guest:
- Launching Books to Stick, Amazon Algorithms, and When Advertising Is Worth It
- Selling More by Writing to Market + A Novel in 21 Days
- Writing 5,000 Words an Hour and Selling Zombies and Werewolves