Happy New Year! The guys chatted amongst themselves on today’s show, talking about some of their predictions of where book marketing is going in 2018 (what’s making a return and what’s falling by the wayside?) and some of their own author resolutions. They also covered a number of listener questions on topics such as whether to advertise later books in a series, Facebook videos, and whether readers cross over to other genres and pen names.
Here are a few more of the specifics we talked about:
- Jeff moving to Phoenix and leaving the day job to write full time.
- Lindsay’s recent fantasy book launch and a few things that didn’t go as well as hoped.
- Why Lindsay started a Patreon campaign for fans that want to get her books early.
- When should you switch to advertising the newest in a popular series rather than the first book?
- Some of the guys’ easiest and hardest sells when it comes to their own books, and what they leaned from the experiences.
- Making sure not to continue to throw a lot of money at books that just aren’t able to sell on their own.
- Why Jo and Lindsay are both planning to put out more free fiction (short stories) for their fans.
- Whether it’s better to write and release more short novels or if longer novels give you an advantage.
- Predictions that more authors will work to lessen their reliance on Amazon in the coming year.
- Diversifying your author income.
- Will we see a return of some popular book marketing tactics from a few years ago?
- More and more authors writing in the same genre forming groups to help each other with promotions.
- A possible return to an emphasis on finding your true fans and building a relationship with them rather than just worrying about scoring big with the Amazon algorithms.
- The pros and cons of cross-over when you’re writing in multiple genres.
- Whether video on Facebook ads will continue to grow and if there’s any use for authors.