Return guest Patty Jansen, who continues to make a great income from her fiction without being a mega seller, joined us today (live from Lindsay’s office) to talk about different types of mailing lists we can run as authors, organizing group promotions, and using a global approach to marketing that will gain you fans on all the platforms and all over the world. (She may be one of the few of us with a big fan-base in South Africa!)
Here are some of the specifics that we covered:
How Patty invests more into her series that are proven sellers with an 80% read-through rate.
What kinds of advertising she’s doing to keep a steady stream of new readers trying her books and signing up for her newsletters.
The Kboards post that led to her writing three books for authors, talking about the tactics she’s used to grow to a full-time income even without being a huge seller on Amazon or “sticking” there with new releases.
How she has found luck targeting markets that most people don’t advertise to because the countries don’t have Amazon stores (she specifically mentioned South Africa and sending people to her newsletter signup page where they could get free books).
Gauging trends and what’s working when you have more of a “long tail” approach.
How Patty is going to approach selling ARCs on her site of a series she will later release into KDP Select/Kindle Unlimited to give that a try.
Whether she is worried about pirate sites or not.
The different types of mailing lists Patty has (one is her author one and one is more of a promo mini-Bookbub style list) and how she goes about acquiring subscribers and making both profitable.
Which mailing list host you might want to consider — if you’re going to grow a list as large as you can, perhaps with group promos and Instafreebie, you’ll definitely want to get set up with a provider that’s cheaper at higher numbers of subscribers (she recommended MailerLite).
Some common mistakes that authors make in regard to mailing lists.
How she gauges success with her mailing lists (open rates, link clicks, etc.).
Whether authors need the mailing list hosts with higher tiered plans that offer more bells and whistles.
How often authors should email their subscribers.
Different types of auto-responder series that Patty has tried.
Using the WooCommerce WordPress plug-in for managing sales and email.
Whether it’s a good idea to ask questions and invite fans to email back.
We had a very informative show tonight when non-fiction and fantasy author Andrea Pearson joined us to chat about one of her passions: newsletters! (Jo, Jeff, and Lindsay don’t share this passion, so it was great to get answers from a pro.) Andrea has written more than thirty novels across three pen names and also has a series of books for authors called Self-Publish Strong.
Here are some of the details of what we covered:
Doing a big promotional push at launch or waiting until your book has a good number of reviews?