SFFMP 46: Getting More from Your eBook Advertising with FreeBooksy’s Ferol Vernon

Tonight, after Lindsay tripped her way through the introduction (talking *and* pressing buttons… too much pressure), she and Jeff interviewed Ferol Vernon from Written Word Media. He and his wife are the founders of such sites as BargainBooksy, FreeBooksy, and New in Books. We wanted to know what he could tell us from the point of view of someone running one of the sites where we authors like to advertise.

Here’s some of what we talked about:

  • What are the Freebooksy and Bargainbooksy sites, and why should readers and authors be interested?
  • Ferol’s thoughts on what makes one book perform better (more clicks and sales) than another for any given genre.
  • The importance of good cover art and whether there are any genres where cover art doesn’t matter quite as much.
  • Authors getting more bang for their advertising bucks by stacking promotions.
  • The blog post Taylor (a Written Word Media employee) did on “How to Price Your eBook to Gain Readers and Maximize Author Earnings
  • Are free books still effective?
  • Is it possible to promote a mid-series book or are series starters always going to be more effective?
  • Do certain genres have a higher percentage of click-through?
  • Should you write different blurbs for these sponsorships than you do for your book on Amazon?
  • Can putting a book’s accolades (i.e. USA Today Bestseller or winner of such-and-such award) help get more clicks and sales?

For more information, or to submit your book for an advertising slot, check out BargainBooksy, FreeBooksy, and New in Books (the last one is a new site of theirs that features new releases, so no minimum review requirements and no need to put the book on sale).


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