SFFMP 85: Amazon Imprints, Fantasy with Erotic Elements, and Science Fiction with Elliott Kay

We chatted with science fiction and urban fantasy author Elliott Kay today. He’s self-published, but he also has two books published with Amazon’s SkyScape imprint, so we asked him about that in addition to what it’s like to write in both fantasy and science fiction genres. Oh, and we also asked him how he’s sold so many books!

Here are some more specifics on what we covered:

  • Getting started on a writing site such as LitErotica, finding readers, and getting their support when you publish
  • The pros and cons of working with an Amazon imprint such as 47 North (SF/F) or Skyscape (YA)
  • The challenges of getting sponsorships when you’ve got erotic material in your fantasy or scifi
  • Going wide versus jumping into Kindle Unlimited/KDP Select (Elliott has gone both ways)
  • Being a panelist at a convention
  • Whether it’s worth getting a table to sell books at a big convention
  • Keeping two series in different genres going when you’re publishing a book or two a year
  • Selling well with audiobooks
  • Getting reviews
  • The challenges of marketing on Twitter, and why Elliott prefers Facebook for selling books

You can visit Elliott at his website or on Facebook, and if you’re up for a science fiction read, try the first book in his Poor Man’s Fight series on Amazon.

 

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SFFMP 26: Self-Publishing and Marketing Tips for Children’s Genre Fiction with Ben Zackheim

Tonight we chatted with Ben Zackheim, middle-grade fantasy author, or “writer of smart books for smart children.” He’s worn a lot of hats in his working life and a few years ago switched from the game industry to self-publishing his own novels. He’s also a teacher at the School of Visual Arts in NYC, where he shows creative people how to market their work. You can say hi to him on Twitter and check out the first book in his Camelot Kids series on Amazon.

Here’s a little of what we talked about tonight:

  • The challenges of marketing middle-grade books
  • How independent publishing differs from film-making and video game creation
  • Working with artists for quality covers and possibly in-book material
  • Thoughts on blogging, social media, and “building a platform”
  • How many people are overlooking local markets in their marketing attempts
  • Utilizing visual artwork to help sell your books (Don’t have any? Commission some for your world and your character.)
  • Costly ads and other marketing schemes that should be avoided
  • Focusing on a series and publishing regularly
  • Is it worth trying to target fans of a popular series by writing something similar?
  • Getting a table at conventions and selling directly to your target audience
  • Amazon ads (and what analytics Amazon shares with authors) — will they be better in the future?

 

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SFFMP 18: Buying Advertising, Twitter, Conventions, Book Signings, and Swag

Tonight, after Lindsay coughed her way through the introduction, we chatted amongst ourselves on a number of topics related to online marketing and offline marketing.

  • How do you measure your return on investment when it comes to online marketing? When is it time to pull the plug on a method? (We discussed social media, Wattpad, and guest posts/interviews.)
  • Does it ever make sense to abandon a series, if the sales/reviews/interest isn’t there?
  • What’s an online marketing tactic that you tried, didn’t expect much from, then were pleasantly surprised about because it was helpful?
  • What’s something everyone does and everyone recommends doing but just seems like a waste of time to you?
  • Do giveaways actually help sell books?
  • Twitter — what’s the point, guys?
  • When is it worth buying sponsored spots on book blogs/mailing lists for your books?
  • Have you done anything in your own hometown to try and sell books locally?
  • Is there any value in going to conventions or doing book signings? Investing in some author swag to give away?

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