SFFMP 91: Set-It-and-Forget-It Marketing and Selling Well in Non-Amazon Bookstores
Today, Jeff, Jo, and Lindsay talked about their strategies for selling books in the non-Amazon bookstores, such as Kobo, Barnes & Noble, Google Play, Smashwords, and Apple. They also discussed some of the tactics they’ve used over the years that they would consider “set it and forget it marketing.” These are things they did once and that have continued to result in book sales month in and month out.
They also addressed some listener questions about Amazon ebook giveaways and setting up author newsletters. (Here’s a link to the WordPress plug-in that Jeff uses: Newsletter.)
Lindsay went into some details about the successful launch of her recent science fiction series, including the promos she scheduled and how and why she went about creating a new mailing list just for the sci-fi.
Here are the promo sites she used (these will accept new releases, but sometimes require that an author have previously published books with good reviews): Fussy Librarian, Ereader News Today, Books Butterfly, Free Kindle Books and Tips, and Bknights. Lindsay forgot to mention it, but ENT and Books Butterfly were the most worth it in terms of delivering sales, at least for her title in this case.
Links to Jo’s DeviantArt people:
The digital sculptor of Squee the Funk was Liz Landis.
The Sculptor that won the acclaim on DA was Viistar, and here’s the post of Jo’s project: http://viistar.deviantart.com/art/Ivy-Turn-620932412