SFFMP 111: Keeping Old Books Selling, When to Hire Help, and Should You Be Where Your Readers Are?

On this week’s show, Jo, Jeff, and Lindsay discussed tactics for marketing your backlist, bringing a dying series back to life, or giving a kick to one that never took off in the first place. They also talked about which tasks they hire out, whether they’ve used virtual assistants, how they stay on task and keep the books rolling out, and whether it makes sense to hang out where your readers are hanging out.

Here are a few more specifics on subjects covered:

  • Is it acceptable to use very similar covers for books in a series?
  • Whether you need to worry about your real name coming out anywhere if you publish under a pen name.
  • Using free/99-cent ebooks combined with periodic advertising to keep people coming into your series funnel.
  • When to put together a boxed set of the early books in a series and using that as another type of Book 1, perhaps with a different cover and blurb to appeal to a slightly different audience.
  • Places besides the bookstores to list your free books.
  • Publishing new short stories or installments in old series in order to help revitalize the interest in the earlier books.
  • Remembering to promote old books, as well as new releases, to your newsletter subscribers.
  • When it makes sense to rebrand a series with new covers and maybe new blurbs.
  • Hiring freelancers for editing, cover design, formatting, audiobook narration, etc.
  • When it makes sense to consider hiring a virtual assistant.
  • Whether you should be visiting the fantasy/science fiction groups on Reddit, Goodreads, etc.
  • Using deadlines and goals to get books finished and out more quickly (here’s the link to the show where Rachel Aaron talked about her 2K to 10K book and increasing productivity).

Thanks for listening!


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  • Augusta Blythe

    Just want to add in relation to the pen name discussion that iBooks displays your real name as the Seller even if you use a pen name for the author. One way around this is to publish as a company/LLC and provide iBooks with the relevant paperwork. Then the Seller becomes your company name.

  • Scott

    Love these jo-jeff-lindsay sessions. It’s incredibly helpful to hear the three different takes on each topic, and you always pick super relevant topics. Keep it up!