SFFMP 79: Epic Fantasy, YouTube Marketing, and Finding a Route to Success with Garrett Robinson

This week, we chatted with epic fantasy author Garrett Robinson (http://garrettbrobinson.com/) who got his start with genre hopping and serialized fiction before deciding to settle in and focus on epic fantasy. Several novels later, he’s selling a lot of books and making a great living.

Here’s some of what we talked about:

  • Outlining and planning when you’re building a big world with multiple series and storylines
  • Juggling multiple series and having publication schedules that satisfy the readers and make marketing doable
  • Why it took three books and a boxed set before the ball really started rolling for Garrett
  • What kinds of book covers are expected for epic fantasy
  • Live vlogging a novel as a way to interact with readers and also as an accountability tool
  • Creating a YouTube channel where videos actually convert to book sales
  • Why Garrett is sticking with KDP Select for the time being
  • The perks of getting a Bookbub ad while in Kindle Unlimited
  • Why he’s enjoying Tumblr as a social media platform
  • Author Platform Rocket — a resource Garrett uses for generating Facebook leads for his mailing list
  • Tips for Facebook advertising (don’t be shy — imagine yourself as a marketing firm that was hired to plug your books)

If you want to get Garrett’s first book for free, stop by his page and sign up for his newsletter.

 

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SFFMP 15: YouTube Marketing, Facebook Events, and Increasing Mailing List Sign-Ups with Bryan Cohen

Tonight we interviewed Bryan Cohen, the author of the YA science fiction/fantasy series Ted Saves the World and the co-host of the Sell More Books show. Bryan is a relatively new fiction author, but he’s been publishing non-fiction for a while longer, and he’s sold 35,000 books across all of his titles. He’s definitely got the entrepreneurial spirit, and we got some great tips by talking to him.

Here’s a look at some of what we covered in the interview:

  • How to run a successful Facebook Event that actually sells books
  • Starting a YouTube channel to entice more people to check out your work (Bryan’s new video project is the Bryan Cohen Showen)
  • Networking with other authors
  • Tips for getting more people to sign up for your mailing list (Bryan referenced Joanna Penn’s recent post: How To Grow Your Fiction Email List Subscribers. My Own Case Study)
  • Are any of the other social media platforms (Twitter, Google+, Pinterest, etc.) worth the time investment?
  • Having a photo shoot done to ensure you get some great (and original) cover art for your series

Click to download the mp3.

 

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