This week, paranormal romance author Nalini Singh joined us to talk about her genre, her experiences getting a traditional U.S. publisher when she was living in New Zealand, and how things have evolved over the 14 years that she’s been publishing. She’s best known for her Psy Changling and Guild Hunter series, and she’s also dipped her toes in the self-publishing waters with her contemporary romance series, Rock Kiss.
Here are some specifics of what we covered:
Differences to the publishing process when based in New Zealand or another country as opposed to the US or UK.
How paranormal romance is doing trend-wise now and whether publishers are looking for it.
The difference between urban fantasy and paranormal romance.
The importance of being consistent and not getting details wrong in a long series (Nalini keeps a story bible).
Some of the pros and cons of continuing a long-running series.
How helpful book review blogs can be if you can get your novels picked up.
Sending out ARC copies well in advance of the publication date.
Which social media sites Nalini likes and what she does on the different ones.
How she’s building her mailing list and working to keep fans happy.
How often you have to publish these days to stay relevant and grow a fan base.
We recorded early today to accommodate our guest living in Switzerland, urban fantasy author Ella Summers. She has three paranormal and fantasy series that sell very well on Amazon: Legion of Angels, Dragon Born, and the recently relaunched Sorcery and Science. She was also a part of the big Dominion Rising multi-author boxed set that recently released and sold over 30,000 copies (we first interviewed the organizer, Gwynn White, about this boxed set back in April when it was on pre-order). We talked about tropes and expectations in urban fantasy, and also about rebranding and relaunching an old series that didn’t sell well originally.
Here are are few of the details we touched on:
Why Ella likes 60-70,000 words for her novels.
What readers of urban fantasy expect and when it’s okay to add non-standard elements (Ella mixes in science fiction and steampunk elements in her various series).
The strategy she recently used to relaunch her first series, which wasn’t a big seller and didn’t mesh with her existing brand.
Not being afraid to edit books in a series and do more than simply changing covers and blurbs when relaunching it.
Some popular tropes in urban fantasy.
How urban fantasy does in Kindle Unlimited today and if the niche is getting too crowded.
The tactics the authors in the Dominion Rising boxed set used to get tens of thousands of sales.
Branding covers not just within a series but across an author’s entire body of work.
This week, we chatted with urban fantasy authors Christine and Nick Crawford who write under the name CN Crawford. Christine has recently been able to quit the day job and go full time with the writing. After starting out publishing one book in 2014 and one in 2015, they got rolling in 2016, and now have several series going and selling well. We talked about urban fantasy and what it’s taking to succeed right now.
Here are some of the specific details from our conversation:
Collaborating as a husband and wife team.
Dealing with differences of opinion when your writing partner is your spouse.
Whether it takes anything special to break into the popular urban fantasy niche.
Thoughts on upcoming trends for urban fantasy.
Whether the genre expects male or female protagonists.
Giving away a free extra that ties into your main series in order to entice newsletter signups.
Using Bookfunnel to facilitate ebook giveaways.
Predominantly using Amazon and Facebook ads and not doing much with the typical promo sites.
Fantasy author Justin Sloan joins us this week to talk about why the traditional “just write the next book” advice may not always be the right tactic for every author in every stage of his career. He also discusses how he broke out and went from small successes to big ones when he started reaching out to other authors for collaborations. He ended up working with Michael Anderle and co-writing a series with him in his popular Kurtherian Gambit world. Since then, he’s started selling a lot more books, and he just quit his day job to write full time.
Here are a few more details of what we covered:
Why Justin thinks some of his series have done significantly better than others.
The challenges of writing series in lots of different subgenres of fantasy instead of sticking with one.
How he reached out to other authors and was very proactive in finding people to collaborate with.
How he got into co-writing a series with Michael Anderle in Michael’s world, and what it’s meant for his career.
Whether face-to-face or phone meetings are necessary for co-writing or it can all be done through email and Google Docs or some such.
Managing the finances and accounting when writing with several different authors on different projects.
Why Facebook can be such a powerful marketing tool and what to post on your page.
Posting snippets of up-coming books to get readers excited before the release.
Drew Hayes, superhero/litRPG/urban fantasy author, joined us for this week’s show. He got his start with web serials before Wattpad was ever a thing, and he grew a fanbase so that when he launched his first ebook a few years ago, it did great right out of the blocks. Since then, he’s started several series, including urban fantasy with a small press, and gone full time as an author.
Here are some of the details of what we talked about tonight:
How Drew started publishing his work on the web and wrote the first year of his Super Powereds story before ever creating an ebook.
Are web serials still popular, and would it be worth starting one as a new author coming in now?
Can a podcast be useful for growing a fan base?
Writing longer books (of 200,000 words or more) and pricing a little higher — will the market accept that?
Succeeding as a full-time author on about three releases a year.
Why Drew decided to sign with a small press after he’d had success as a self-published author.
How long books can be great for the audio format, since some listeners buy the longest books they can get for their monthly credit at Audible.
How Drew uses Patreon to bring in extra income and also keep in touch with his fans.
Why he’s stuck with going wide and hasn’t joined Amazon KDP Select for more than a brief trial.
His thoughts on advertising (he hasn’t done much of it!) and what’s working for others he knows who do more.
His interesting launch strategy to get a lot of reviews on release day…
We’re chatting with return guest Glynn Stewart today. He’s the author of three space adventure series and recently launched an urban fantasy/superhero fantasy series. Despite genre hopping, he did great with the urban fantasy launch, so we asked him about his strategies for getting the sales rolling with a new series in a new genre, and we also had him compare his launch experience with superhero/urban fantasy versus space opera/military SF (he also launched a new military SF series over the summer).
Some more details of what we discussed:
How Jeff’s Amazon account was canceled without warning and the hoops he had to jump through to get it reinstated.
What made Glynn decide to start a 3rd and 4th series this year when his old series were still going.
Some of the challenges of publishing in the urban fantasy right now (and why it can be useful if your book can go into another smaller category as well).
Going against the tropes in military SF (and selling well anyway) with a female protagonist.
Some genres Glynn finds interesting but wouldn’t devote time to right now since those categories aren’t big sellers.
The challenges of writing across genres.
Keeping multiple series selling when you’re alternating book releases between four series.
Best strategies for launching a new series right.
Does it make sense to do shared worlds or cross universes between your series when you’ve got different ones going?
Tough guy urban fantasy author Domino Finn joins Lindsay and Jeff this week to analyze urban fantasy, talk about why his series took off, why others don’t, and what some of the expected tropes are in the genre.
Here’s some of what we covered:
Analyzing the market to figure out why your books aren’t selling, then readjusting and launching a new series that’s more in line with expectations.
Finding an underserved market within a very popular and competitive genre.
Launching a book and having it stick on Amazon even without a lot of advertising dollars behind it.
Why Domino broke the mold and went with a first-person blurb for Dead Man.
Writing to market versus writing something that’s original and you with some marketable elements.
Can posting on forums actually help sell books?
Domino’s experiences with going wide, and why he’s sticking with KDP Select/Kindle Unlimited for now.
Putting together an anthology/boxed set with other authors writing the same type of UF and contributing original content.
Predictions for where the genre might go next.
You can visit Domino Finn at his website and check out his first Black Magic Outlaw book, Dead Man, on Amazon. If you’d like to try the anthology he’s in with several other authors, it’s only 99 cents right now on Amazon: Full Metal Magic.
On today’s show, we chatted with return guest, urban fantasy author, Annie Bellet. She first visited us on show 33. Since then, she’s published her earnings on her blog (she made over $250,000 in 2015) and taken on an agent and a publisher for a print-only deal (she kept her ebook rights).
Here are some of the things we discussed:
Leveraging self-publishing success to get an agent
How to choose an agent if you’re lucky enough to get some nibbles (and when you might want to pass)
Whether traditional publishers are open right now to print only deals
Whether trad publishers are currently likely to be interested in series that were previously self published
What stats/bragging rights you should have prepared to share that might interest an agent
Keeping a series alive and selling even when releases aren’t as frequent as you’d like
Whether permafree or 99-cent Book 1s are still working to help get people into a series
Staying wide in all the stores vs. dabbling in Kindle Unlimited
Running Facebook ads for boxed sets
Whether Annie’s publisher has handled marketing for the new paperbacks and hardbacks or if she’s responsible for that
Conversion and what’s good sell through in a series
The challenges of keeping a pen name active and selling
We’re talking to paranormal romance/urban fantasy author Kristen Painter today. She’s been traditionally published and is now self-publishing her popular Nocturne Falls books, a light-hearted paranormal romance series that’s been selling well. She’s also been doing great with the audiobooks through ACX, recently passing 40,000 in sales, so we asked her about what’s led to her great success there.
Here are a few details of what we covered:
How Kristen got her start in traditional publishing and when she switched to indie
Finding an underserved niche with comedic paranormal romance without the graphic content that is often a part of the genre
The difference between urban fantasy and paranormal romance, as far as tropes and what audiences expect
The state of the genre and how urban fantasy/PNR are for newer authors
When it makes sense to pay for the production of your own audiobooks (Kristen mentioned a 5 to 1 figure, i.e., you might get 5 ebook sales for each audiobook sale)
Whether to opt for a royalty split or pay a narrator outright
How important choosing a good narrator is with audiobooks (and how to find one you like)
Whether it’s better to launch the audiobook as close to the ebook release as possible or whether it doesn’t make much of a difference
Why Kristen shoots for at least 8 hours of narration for her audiobooks
Our guest this week is Chris Fox, author of Writing to Market, the Deathless Series, Hero Born, and more. You might remember him from our show in July of 2015. Now he isn’t just encouraging you to write 5k an hour—He has a new nonfiction book out that will help redefine the way you look at writing to make a big splash in the market with potentially less work. Writing to Market shows you how to examine marketing trends and write books that give readers the experiences they want.
Here’s a taste of what we discussed:
The troubles of writing a book that doesn’t quite fit into market—With elements that might be like ‘mixing peanut butter with pickles.’
How it can be easier to establish a presence in the market if you write something a little more mainstream. It should be something that you enjoy writing, but something that offers a more ready market.
That going into publishing with eyes wide open about the market and genres can have a tremendous effect on your career.
The importance of writing to the market and taking care to pay attention to details like word counts for specific genres.
How a writer can succeed even if their original works aren’t very good.
How to ensure your backlist doesn’t go stale.
Ways to figure out if combining specific genres can be a good or bad ideas.
Learning methods to use keywords to help you learn both how successful different genres are and how to find an underserved market.
Tips and tricks for switching genres as an already established author.
Taking on an intense challenge—A 21 Day Novel Challenge. Possible? Tune in—You won’t want to miss it or what he would say to someone wanting to undertake it.
If you enjoyed the show, please visit Chris on his site and check out his Deathless series and books on writing there and on his Amazon page.