SFFMP 102: Facebook, Twitter, and Blogging to Build Your Author Platform (and sell books)

Today, Jo, Jeff, and Lindsay talked about a few things they’ve been meaning to cover for a long time, building an author platform (and selling books) through Facebook, Twitter, and an author blog.

Here are some of the highlights of what they touched upon:

  • Is it better to have a Facebook page or use Facebook groups for appealing to fans?
  • What do you post about on Facebook anyway?
  • How can you naturally get more likes and interaction on Facebook?
  • Can a Facebook page actually help you sell books?
  • When does it make sense to pay for a boosted post?
  • Have the guys had any success with Facebook ads?
  • Twitter — What’s the point of Twitter?
  • Is it possible to sell books on Twitter, and, if so, how?
  • Being a content provider on Twitter versus just doing a lot of RTing.
  • Using the If This, Then That service for some automated posting.
  • What are the best practices for starting an author blog?
  • Should you host a blog on your own site or use a free site?
  • What should you blog about as an author?
  • How to get more traffic from the search engines (and how long it takes to build up a site and start seeing that traffic).
  • Is blogging really worth the time?

If you’re interested in writing for Kindle Worlds, in Lindsay Buroker’s Fallen Empire space adventure universe, shoot Lindsay a note for more details. You can reach her through the contact form on her site (http://www.lindsayburoker.com) or poke her on Twitter (https://twitter.com/GoblinWriter). She’s happy to provide the books for free to any authors who might be interested!

 

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SFFMP 21: Marketing and Publishing Comedic Sci-Fi & Fantasy, Co-Writing, and Rocking It with Twitter

In today’s episode, we talked to John P. Logdson and Chris Young, a comedic fantasy and science fiction writing duo. We covered a lot of ground. Here are some of the highlights:

  • Any special challenges with writing humor/comedy?
  • Dealing with one-star reviews from people who don’t “get” the humor
  • Collaboration — who does what and how do you manage to put out cohesive novels?
  • Does collaboration offer any advantages over titles written by a single author?
  • Can any writers collaborate well, or does it take a special personality and/or a certain skill set?
  • Writing to target less competitive categories on Amazon
  • Tricks for producing books more quickly
  • Should you mention that the books are humorous or comedic in the blurb or on the cover? So people looking for serious fiction won’t accidentally grab them?
  • Are there any marketing advantages to writing fantasy/science fiction comedy?
  • How to set up your tweets to market successfully on Twitter (effective hashtag use and Hashtagify for seeing what’s popular or trending + BookLinker to send readers from different countries to the right store)
  • Twitter groups and networking with other authors in a smart way
  • Marketing/advertising on Facebook, Goodreads, and using giveaways
  • The types of marketing John and Chris have tried and that hasn’t done well + what has worked
  • What they do to encourage newsletter signups
  • A new site for crowdfunding/getting pre-orders specifically for authors: Publishizer.

Tools they use for collaboration: Scrivener, Trelby (screenwriting program), and Dropbox.

Want to check out their work?

For more character-driven stories, try Starliner or the Land of Ononokin books. For more humor, check out Platoon-F. They’ve got a new project coming soon as well, a book called Queen Aurthur, a different (very different) take on the King Aurthur story. You can get in touch with them or find out more at their site, Crimson Myth.

 

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