SFFMP 27: Running Newsletters (how, why, and tips), Entering Contests, and StoryBundle’s NaNoWriMo Opportunity

Hey, everyone! Tonight Jo, Jeff, and Lindsay devoted most of the show to discussing newsletters. What host do they use (or in Jeff’s case, how he does it himself with a WordPress plug-in), how often do they send out letters, what do they write about, how they use affiliate links to monitor sales (and make some extra money), and how to get readers to sign up in the first place.

Here are some more highlights, as well as the links that were mentioned in the show:


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Creating Bundles, Advertising, and Targeting Higher Paying Readers with Jason Chen from StoryBundle.com

We had our first official guest on the Science Fiction & Fantasy Marketing Podcast tonight! Jason Chen, the founder of StoryBundle.com, joined us to talk about how he started the site, how he’s gone about creating book bundles full of awesome titles by traditionally published and indie authors, and how he sells upwards of 3000 bundles in a 3-week period over and over again. And these are not 99-cent bundles, my friends. People often pay over $10 for the collections on his site, meaning a nice cut for the authors and also for the charities that Jason works with.

We pumped him for information on:

  • Creating bundles, including approaching big-name authors
  • Marketing bundles and ebooks in general
  • Finding ways to promote on tech sites, as opposed to the usual book venues
  • Choosing cover art for bundles
  • His experience with advertising on Google, Facebook, and other sites
  • Whether StoryBundle still accepts submissions (the answer is yes, but many of their collections are curated by authors who know other authors)
  • Lots more — check out the show!



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Find Jason at StoryBundle.com, Twitter, or Facebook.