SFFMP 100: Increasing International Sales and Doing Better on Non-Amazon Platforms with Dan Wood of Draft2Digital

Today, we spoke with Dan Wood from the ebook distributor Draft 2 Digital. We asked him a bit about D2D itself and then jumped into marketing questions and best practices based on what he sees.

Here are some specifics of what we covered:

  • Which stores can Draft2Digital get you into and in which countries?
  • Which e-tailers account for the most sales for D2D authors
  • The state of international markets and whether any are coming on strong
  • Some of D2D’s new features, such as the ability to do pre-orders with several retailers and the ability to put your own affiliate links in the back of your books
  • How to get on the radar with the various retailers and get invited into special promotions
  • Who pre-orders are best for
  • How to gain traction on the non-Amazon platforms
  • Whether permafree is still effective with Apple, Barnes & Noble, Kobo, etc.
  • Suggestions for reaching international audiences and whether permafree works there too
  • Best practices when it comes to pricing in the different countries
  • When going wide makes sense and when it might make more sense to be exclusive with Amazon
  • If there is anything to watch out for as far as using keywords in titles and book descriptions
  • Whether D2D is going to make a deal with Google Play and start distributing to them
  • Who to email to ask about possibly getting invited into a promotion for a specific retailer (authorrelations@draft2digital.com)

You can visit Draft2Digital if you’re interested in creating an account or check out their blog for marketing advice. You can also follow them on Facebook and Twitter.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.

SFFMP 91: Set-It-and-Forget-It Marketing and Selling Well in Non-Amazon Bookstores

Today, Jeff, Jo, and Lindsay talked about their strategies for selling books in the non-Amazon bookstores, such as Kobo, Barnes & Noble, Google Play, Smashwords, and Apple. They also discussed some of the tactics they’ve used over the years that they would consider “set it and forget it marketing.” These are things they did once and that have continued to result in book sales month in and month out.

They also addressed some listener questions about Amazon ebook giveaways and setting up author newsletters. (Here’s a link to the WordPress plug-in that Jeff uses: Newsletter.)

Lindsay went into some details about the successful launch of her recent science fiction series, including the promos she scheduled and how and why she went about creating a new mailing list just for the sci-fi.

Here are the promo sites she used (these will accept new releases, but sometimes require that an author have previously published books with good reviews): Fussy Librarian, Ereader News Today, Books Butterfly, Free Kindle Books and Tips, and Bknights. Lindsay forgot to mention it, but ENT and Books Butterfly were the most worth it in terms of delivering sales, at least for her title in this case.

Links to Jo’s DeviantArt people:

The digital sculptor of Squee the Funk was Liz Landis.

The Sculptor that won the acclaim on DA was Viistar, and here’s the post of Jo’s project: http://viistar.deviantart.com/art/Ivy-Turn-620932412

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.

SFFMP 25: Marketing, Pre-Orders, and Distribution with Smashwords Founder Mark Coker

Tonight, we had Smashwords founder Mark Coker on the show, and he gave us a lot of great information on working the pre-order system on Apple, Barnes & Noble, etc., marketing on Smashwords and sites it distributes to, and selling more books overall. Here are some of the highlights of the interview:

  • How Mark’s book, The Boobtube, led him to create Smashwords back in 2008
  • How to take advantage of pre-orders on Smashwords, Apple, Barnes & Noble, and Kobo, etc. (Unlike with Amazon, you get a big boost on release day, because the orders accumulate and all count toward your Day 1 sales.)
  • Possibly getting extra merchandizing love with retailers such as Apple, based on strong pre-order interest and early sales
  • New features coming to the Smashwords pre-order system, such as assetless pre-orders (so you don’t need to have the finished manuscript in order to make your book available for order)
  • Don’t worry — no penalties at Smashwords for missed deadlines on pre-orders, but you can upload up to 12 months ahead, so you can give yourself plenty of time
  • Getting books into libraries through Smashwords (OverDrive/Library Direct) and Mark’s thoughts on new sites such as EbooksAreForever.com.
  • Why still use a distributor? Makes it easy to get books out without having to be on each platform (on Barnes & Noble, you actually end up making more on books priced under $2.99)
  • Scribd, Oyster, and other smaller retailers that you can only get into via a distributor
  • The Smashwords affiliate program (getting other people to plug your book for you — and giving them an incentive to do so)
  • Common mistakes Mark sees authors making
  • Are permafree series starters still working?
  • What’s coming next to Smashwords

Whether you use Smashwords or not, you might gain something from checking out Mark’s helpful books: Secrets to Ebook Publishing Success (Amazon | Smashwords) and Smashwords Book Marketing Guide – How to Market any Book for Free (Amazon | Smashwords)

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 17: Kindle Unlimited, Pre-Orders, and Smashwords Formatting

After a week off, we’re back, and we had a good long chat tonight, covering all sorts of useful topics (we hope they’re useful, anyway!). We didn’t have a guest, so we interviewed each other on marketing/publishing subjects that we’re experienced with. Jeff answered our questions on Smashwords formatting, Jo talked about his experience with pre-orders and whether they’re a good idea for increasing book sales, and Lindsay talked about her experience in KDP Select and Kindle Unlimited (with her pen name).

Here’s a list of some of the topics we hit upon:

  • In the opening news, Lindsay argued why it’s a good idea to bundle the early books in a series
  • The gang discussed the fact that the SFWA is now allowing in small press and indie authors
  • Pre-orders on Amazon, yea or nay?
  • Why pre-orders on Smashwords, Apple, and Kobo are a good idea
  • How far out you can list pre-orders and what happens if you fail to get your finished manuscript up in time
  • Lots of formatting tips for dealing with the Smashwords meatgrinder
  • How KDP Select and Kindle Unlimited can increase visibility and be useful for new authors
  • Whether the perks of KDP Select are worth the exclusivity requirement or whether it’s better to go wide

Click to download the mp3.

 

| Open Player in New Window

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.