SFFMP 93: Straddling Genres and Succeeding with Multiple Different Series with Rachel Aaron

Popular fantasy author Rachel Aaron joined us today to talk about succeeding with books that straddle genres, launching later books in a series, and turning your writing into a business, among other topics.

Here are a few more subjects that we touched on:

  • The challenges of writing across genres and marketing books that don’t fit tidily into a category
  • Rachel’s experiments with advertising and what has worked best
  • Using a pre-order to increase sales of an entire series and how to build launch buzz over several weeks
  • Some of the perks of being in Kindle Unlimited (Rachel explains why she believes KU readers are less likely to leave bad reviews)
  • How audiobooks have become a significant source of income for Rachel
  • The challenges of maintaining a high degree of productivity after this becomes a full-fledged business

Visit Rachel on her site, check out the fan art she mentioned, or take a peek at her first Heartstrikers book on Amazon.

 

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SFFMP 32: Traditional Publishing, Indie Publishing, and Writing More Words Per Day with Rachel Aaron

Today we chatted with Rachel Aaron on the differences in marketing between traditional publishing (she has two series out with Orbit Books) and indie publishing (she went her own way last year with Nice Dragons Finish Last). She’s also the author of the popular 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love, a book that has helped a lot of us, one of your hosts included, get more words down in a day. Lastly, Rachel blogs about writing and marketing, so check that out too.

We chatted about a lot of topics, but here’s a look at some of what we covered:

  • How Rachel got her start and first signed on with an agent and Orbit
  • What traditional publishing can┬ábring to the table in terms of marketing
  • Differences in earnings between trad publishing and self-publishing
  • How Rachel went from writing 2,000 words a day to 10,000 words a day in roughly the same amount of time (she breaks down the three keys to success that she talks about in her book and on her blog)
  • Addressing the myth that faster writing means shoddier writing (as Rachel and Lindsay have found, they write better when they’re in the flow and get the ideas out quickly!)
  • Rachel’s experience with KDP Select and Kindle Unlimited, and some of the patterns she discovered with Amazon’s algorithms (i.e. how Amazon picks a winner and helps it sell more books)
  • Pricing ebooks, traditional vs. indie
  • Longer books, versus shorter books, versus just writing what the story demands and not worrying about the market
  • What aspects of self-publishing that she finds most appealing and most difficult
  • The importance of not worrying too much about numbers and keeping it fun

 

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