SFFMP 86: Improving to a Full-Time Income, Organizing Group Promos, and Succeeding at Publishing Wide with Patty Jansen

We chatted with return-guest Patty Jansen this week, a science fiction and fantasy author who’s gone from a part-time income to a full-time income since we interviewed her in 2015. She’s also started running some very popular group promotions for SF&F authors, and we asked about the nuts and bolts of that, as well as if it’s been useful for improving her bottom line and selling more of her own books.

Here’s a little more of what we covered:

  • The challenges of splitting focus between multiple series and genres
  • Planning ahead (how far) and committing to publishing installments in series
  • Wrapping up series that aren’t huge sellers and focusing on ones that show more potential
  • How Patty’s big SF/F promo has evolved to have more than 500 authors and 4500 reader newsletter subscribers
  • The nuts and bolts of how her promos work
  • Curating a big promo and keeping it a good value for both readers and writers
  • Some of the pitfalls of trying KU, especially as an Australian author, and why Patty is staying wide for now
  • Whether new covers on older books are worth it
  • Staggering a launch to try and make a book sticky on Amazon
  • Trying to target less frequently targeted countries with Facebook advertising

You can check out Patty’s work on her website and sign up for the group promos here: http://pattyjansen.com/promo/.

If you want to try one of her books, you can grab the links to the various stores on her site. Here’s the information for her Ambassador series and you can also check out her new fantasy release on Amazon.

 

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Patty Jansen Talks Selling on Kobo, Google Play, and Networking with Other Authors

For the second time in the history of the podcast, we had a guest on tonight (we’ll be having guests on a lot more often, so if there’s someone you would like to see — who might actually deign to talk to us — let us know). Australian science fiction and fantasy author Patty Jansen came on to talk to us about self-publishing, marketing fads, and how she has ended up selling well on the non-Amazon platforms, especially Kobo.

Here are a few of the topics we covered:

  • Patty’s publication history (including a Writers of the Future win) and why she opted for self publishing
  • The benefits of belonging to an online workshop
  • If there are any specific challenges to selling science fiction and fantasy, as opposed to other genres
  • What’s helping her to sell on Kobo and some of the other platforms where many authors struggle to gain traction
  • Some tips for selling books on Google Play
  • Is it worth following the trends and trying to write what’s popular?
  • Organizing multi-author promotions and why you would want to
  • Is it still a good time to be an indie author, even if things may be getting tougher, and it’s not as easy to break in?

 

Click to download the mp3.

 

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You can visit Patty on Twitter or on her website. She sometimes blogs about self publishing on her site (check out her recent post,”Kindle Unlimited: a few observations“). The first book in her Icefire Trilogy is currently free on Amazon.