Happy New Year! The guys chatted amongst themselves on today’s show, talking about some of their predictions of where book marketing is going in 2018 (what’s making a return and what’s falling by the wayside?) and some of their own author resolutions. They also covered a number of listener questions on topics such as whether to advertise later books in a series, Facebook videos, and whether readers cross over to other genres and pen names.
Here are a few more of the specifics we talked about:
Jeff moving to Phoenix and leaving the day job to write full time.
Lindsay’s recent fantasy book launch and a few things that didn’t go as well as hoped.
Why Lindsay started a Patreon campaign for fans that want to get her books early.
When should you switch to advertising the newest in a popular series rather than the first book?
Some of the guys’ easiest and hardest sells when it comes to their own books, and what they leaned from the experiences.
Making sure not to continue to throw a lot of money at books that just aren’t able to sell on their own.
Why Jo and Lindsay are both planning to put out more free fiction (short stories) for their fans.
Whether it’s better to write and release more short novels or if longer novels give you an advantage.
Predictions that more authors will work to lessen their reliance on Amazon in the coming year.
Diversifying your author income.
Will we see a return of some popular book marketing tactics from a few years ago?
More and more authors writing in the same genre forming groups to help each other with promotions.
A possible return to an emphasis on finding your true fans and building a relationship with them rather than just worrying about scoring big with the Amazon algorithms.
The pros and cons of cross-over when you’re writing in multiple genres.
Whether video on Facebook ads will continue to grow and if there’s any use for authors.
We had a few technical issues on the show tonight and ended up recording it in three Zoom sessions rather than in Google Hangouts, but hopefully things will get spliced together, and you won’t notice too many hiccups. Jo, Lindsay, and Jeff chatted about their experiences with being wide (in all the stores) versus having some series in Amazon KDP Select and Kindle Unlimited. They also answered some listener questions and covered everything from using Bookbub PPC ads to how long series should be to how they price their books.
Here are a few more of the specifics they went over:
If Kindle Unlimited is bad for authors and whether we should be objecting to being exclusive with Amazon on principle.
Whether you should hold off on releasing your first book until your second book is ready to go.
How the business and taxes side of things works for self-publishers in the U.S.
Using Books2Read universal links to tidy up your newsletters and make it so you only need to share around one link.
Jo’s results and sales percentages after being wide for many years.
How permafree has ceased to get as many downloads and be as effective for Jo in the last two years.
When it’s worth it to release paperbacks (and some of the benefits to having them done).
Since it’s a few days before Christmas and we’re not scheduling any guests until the new year, we decided to chat amongst ourselves again, this time with a holiday marketing topic. As it turns out, none of us do a ton, but we chimed in on things we’ve tried and things that we believe aren’t worth the time, effort, expensive, etc.
Here’s a little of what we covered:
Giving away ebooks with Smashwords coupons
Giving away paperbacks and shipping costs
Can Christmas and other holidays actually help with ebook sales
Writing holiday-themed stories to take advantage of a holiday-loving market (possibly tougher with fantasy and science fiction)
Is it worth trying to book ads for Christmas
Are there any pitfalls that may come with releasing a book right before the holidays