SFFMP 66: Writing and Selling Paranormal Romance with Elle Thorne

We chatted with up-and-coming indie author Elle Thorne today about writing and selling paranormal romance. She’s been publishing for less than two years, but she’s been very prolific, has numerous series going, and has contributed to several boxed sets. She’s doing quite well for herself.

Here’s some of what we discussed:

  • Rocking it with novella length fiction
  • The difference between urban fantasy and paranormal romance
  • The challenges and rewards of writing in a popular genre
  • Following trends in PNR versus just writing what you’re passionate about
  • Boxed sets — the challenges of committing to writing new fiction for a set and when it’s worth it
  • Effective ways to increase your mailing list sign-ups
  • Kindle Unlimited and KDP Select for PNR and novella-length fiction
  • Looking at the top book covers in your genre for inspiration
  • Becoming a part of existing Facebook groups in your genre as a means of promotion
  • Doing cross-promotion with other closely related authors to increase your reach
  • The challenges of getting sponsorships with the shorter fiction
  • Tips for authors just getting into PNR

Check out Elle’s books on Amazon — right now you can get Protection, the first in her Shifters Forever series, for free. You can also visit her on the web at Elle Thorne and see what she’s up to on Facebook.

 

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SFFMP 23: Marketing Dark Fantasy, Writing in a Series, and Selling Novellas

Tonight we had dark fantasy author Becca Andre on the show. She’s a relatively new author with three novels and two novellas out so far in her Final Formula series (the first ebook is free at Amazon, Smashwords, and other retailers if you want to check it out), but she’s gotten off to a great start.

Here’s some of what we talked about with her:

  • Writing and publishing while working a full time job and being a mom
  • The usefulness of writing workshops when you’re getting started
  • Branding the covers in a series and choosing an Amazon category (and even cover design) based on what’s less competitive (assuming a couple of options would work)
  • Novellas related to one’s main series and whether they’re worth doing or if readers are mainly interested in novels in the SF/F genre
  • Pricing for novellas versus novels
  • Effective ways of marketing a series, such as whether to focus on advertising the first book all the time or whether to spend money on plugging new releases too
  • Writing to a “key demographic” versus just writing what you want
  • Launching your very first novel at 99 cents so there’s less of a barrier to entry for potential readers
  • What to do as an author on Twitter and Facebook (i.e. posting snippets, updates, book news, etc.)
  • Using a Goodreads Giveaway (of a physical paperback) to get people to add the book and leave reviews there
  • Trying giveaways at times other than during a book launch, such as between books to generate interest and keep your name out there
  • Giving away a free “alternate PoV scene” to entice people to sign up for your newsletter

 

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Ebook Pricing: How Much to Charge, How to Work Sales, and How the Right Price Can Increase Visibility

Tonight, we talked all about how we price our novels, novellas, and short stories. Here are a few of the subjects we covered:

  • What each of us charges for our ebooks and why
  • When bundling makes sense (i.e. an omnibus for short stories or for series books) and why you would want to do it
  • What to do with short stories, especially ones under 10,000 words
  • Can you get away with higher prices with science fiction and fantasy than with some other genres
  • Do we tinker with prices (increasing or decreasing them) as a book ages
  • The trade-off between making less on lower priced books but possibly increasing visibility due to more sales
  • Is there a time and a place for the 99-cent novel?
  • Do we lower prices on earlier books in a series when we release a new novel

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