SFFMP 117: Keeping Multiple Series Selling, Jumping Genres, and Launching a New Series with Glynn Stewart

We’re chatting with return guest Glynn Stewart today. He’s the author of three space adventure series and recently launched an urban fantasy/superhero fantasy series. Despite genre hopping, he did great with the urban fantasy launch, so we asked him about his strategies for getting the sales rolling with a new series in a new genre, and we also had him compare his launch experience with superhero/urban fantasy versus space opera/military SF (he also launched a new military SF series over the summer).

Some more details of what we discussed:

  • How Jeff’s Amazon account was canceled without warning and the hoops he had to jump through to get it reinstated.
  • What made Glynn decide to start a 3rd and 4th series this year when his old series were still going.
  • Some of the challenges of publishing in the urban fantasy right now (and why it can be useful if your book can go into another smaller category as well).
  • Going against the tropes in military SF (and selling well anyway) with a female protagonist.
  • Some genres Glynn finds interesting but wouldn’t devote time to right now since those categories aren’t big sellers.
  • The challenges of writing across genres.
  • Keeping multiple series selling when you’re alternating book releases between four series.
  • Best strategies for launching a new series right.
  • Does it make sense to do shared worlds or cross universes between your series when you’ve got different ones going?

For more information, you can check out our last show with Glynn: Episode 73: Mixing Genres, Best Categories for Cross-Genre Fiction, and KDP Select vs. Going Wide.

Also check out Glynn’s books on Amazon or visit him on his website. He’s also on Facebook!

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.

SFFMP 72: Selling More by Writing to Market + A Novel in 21 Days with Chris Fox

Our guest this week is Chris Fox, author of Writing to Market, the Deathless Series, Hero Born, and more. You might remember him from our show in July of 2015. Now he isn’t just encouraging you to write 5k an hour—He has a new nonfiction book out that will help redefine the way you look at writing to make a big splash in the market with potentially less work. Writing to Market shows you how to examine marketing trends and write books that give readers the experiences they want.

Here’s a taste of what we discussed:

  • The troubles of writing a book that doesn’t quite fit into market—With elements that might be like ‘mixing peanut butter with pickles.’
  • How it can be easier to establish a presence in the market if you write something a little more mainstream. It should be something that you enjoy writing, but something that offers a more ready market.
  • That going into publishing with eyes wide open about the market and genres can have a tremendous effect on your career.
  • The importance of writing to the market and taking care to pay attention to details like word counts for specific genres.
  • How a writer can succeed even if their original works aren’t very good.
  • How to ensure your backlist doesn’t go stale.
  • Ways to figure out if combining specific genres can be a good or bad ideas.
  • Learning methods to use keywords to help you learn both how successful different genres are and how to find an underserved market.
  • Tips and tricks for switching genres as an already established author.
  • Taking on an intense challenge—A 21 Day Novel Challenge. Possible? Tune in—You won’t want to miss it or what he would say to someone wanting to undertake it.

If you enjoyed the show, please visit Chris on his site and check out his Deathless series and books on writing there and on his Amazon page.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.

SFFMP 71: Blurbs That Sell, 99-Cent Price Points, and Military SF with Amy J. Murphy

Debut military science fiction author Amy J. Murphy joins us to talk about how she had a great run with her first novel (and she’s still having it more than five months later).

Here’s a little of what we discussed:

  • Funding a Kickstarter campaign as a new author
  • Getting a start with fan-fiction
  • Whether she had any challenges publishing military science fiction as a female author
  • Some of the pitfalls of letting someone else handle your formatting and uploading your books into the various stores
  • Choosing to go exclusive with Amazon KDP Select as a new author
  • Using a 99-cent price point on Book 1 to make it easier for readers to try you out and get them locked into the rest of your series
  • Combatting the infamous 30/90-Day Cliff on Amazon with drip campaigns (periodically doing an advertising promotion)
  • Using TV show names (Farscape meets Firefly with some Indiana Jones thrown in) in the blurb to give people an idea of what they’re getting right away.
  • Whether or not sticking keywords in the blurb makes sense and can be done without detrimental results
  • Using Kindle Samurai to scope out keywords on Amazon

If you enjoyed the show, please visit Amy on her site or check out her first book on Amazon: Allies and Enemies: Fallen. She’s also on Twitter.

If you’re interested, Amy’s editor is Pat Dobie, and her cover artist is Alex Winkler.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.