SFFMP 77: Making a USA Today Bestseller Run, Facebook Advertising, and Kindle Scout with Michael James Ploof
Today we chatted with fantasy author Michael James Ploof. He’s published two YA epic fantasy series, and he’s also experimented with a pen name writing the naughtier stuff (paranormal/urban fantasy with romance).
His pen name was a recent Kindle Scout winner, and his Whill of Agora boxed set made the USA Today Bestseller’s list last year. We pumped him for information on how he sold (in one week!) the 6,000+ ebooks (including 500+ at a non-Amazon vendor) necessary to hit the list.
We also talked about how Facebook ads are an ongoing part of his sales strategy and how he’s using them + a permafree Book 1 to keep sales steady month in and month out.