This week, we brought back Carolynn Gockel, author of the I Bring the Fire urban fantasy series and the Archangel Project science fiction trilogy, for a third time. She publishes a book about every 7 months and is making a nice full-time living as an author because she’s very proactive with marketing her work, and she’s participating in a lot of multi-author boxed sets and anthologies, as well as joint author promotional efforts. We asked her about what’s working well for marketing right now and also about surveying readers for useful information.
Here are a few more specifics:
Straddling KDP Select/Kindle Unlimited and “wide” — Carolynn has one series exclusive with Amazon and one series available in all the stores.
Surveying readers for information useful in writing and marketing.
She uses Survey Monkey for her surveys (they have a free version, though it’s limited so she pays the monthly fee for the months she wants to run some).
Asking fellow authors in similar genres to survey their readers (she sets it all up and uses her SM account) to get more data.
Carolynn continues to find putting together multi-author anthologies and boxed sets to be valuable — she makes money doing it and also gets a lot of new readers checking out her books.
Why she does a mix of free and 99-cent anthologies and boxed sets, and why she’s also done some specifically targeting Kindle Unlimited readers.
Her thoughts on collections of original material versus putting in older books.
What a new author needs to have to be considered for a multi-author boxed set by folks experienced at putting them together.
Getting into swapping book announcements with other authors with good-sized mailing lists.
The pros and cons of using Instafreebie for giving away books and building a mailing list.
Which types of anthologies Bookbub will possibly accept and run.
Tough guy urban fantasy author Domino Finn joins Lindsay and Jeff this week to analyze urban fantasy, talk about why his series took off, why others don’t, and what some of the expected tropes are in the genre.
Here’s some of what we covered:
Analyzing the market to figure out why your books aren’t selling, then readjusting and launching a new series that’s more in line with expectations.
Finding an underserved market within a very popular and competitive genre.
Launching a book and having it stick on Amazon even without a lot of advertising dollars behind it.
Why Domino broke the mold and went with a first-person blurb for Dead Man.
Writing to market versus writing something that’s original and you with some marketable elements.
Can posting on forums actually help sell books?
Domino’s experiences with going wide, and why he’s sticking with KDP Select/Kindle Unlimited for now.
Putting together an anthology/boxed set with other authors writing the same type of UF and contributing original content.
Predictions for where the genre might go next.
You can visit Domino Finn at his website and check out his first Black Magic Outlaw book, Dead Man, on Amazon. If you’d like to try the anthology he’s in with several other authors, it’s only 99 cents right now on Amazon: Full Metal Magic.
Popular fantasy author Rachel Aaron joined us today to talk about succeeding with books that straddle genres, launching later books in a series, and turning your writing into a business, among other topics.
Here are a few more subjects that we touched on:
The challenges of writing across genres and marketing books that don’t fit tidily into a category
Rachel’s experiments with advertising and what has worked best
Using a pre-order to increase sales of an entire series and how to build launch buzz over several weeks
Some of the perks of being in Kindle Unlimited (Rachel explains why she believes KU readers are less likely to leave bad reviews)
How audiobooks have become a significant source of income for Rachel
The challenges of maintaining a high degree of productivity after this becomes a full-fledged business
We chatted with return-guest Patty Jansen this week, a science fiction and fantasy author who’s gone from a part-time income to a full-time income since we interviewed her in 2015. She’s also started running some very popular group promotions for SF&F authors, and we asked about the nuts and bolts of that, as well as if it’s been useful for improving her bottom line and selling more of her own books.
Here’s a little more of what we covered:
The challenges of splitting focus between multiple series and genres
Planning ahead (how far) and committing to publishing installments in series
Wrapping up series that aren’t huge sellers and focusing on ones that show more potential
How Patty’s big SF/F promo has evolved to have more than 500 authors and 4500 reader newsletter subscribers
The nuts and bolts of how her promos work
Curating a big promo and keeping it a good value for both readers and writers
Some of the pitfalls of trying KU, especially as an Australian author, and why Patty is staying wide for now
Whether new covers on older books are worth it
Staggering a launch to try and make a book sticky on Amazon
Trying to target less frequently targeted countries with Facebook advertising
This week we welcome Nick Webb. Nick grew up in the Seattle area, and bounced around California, Argentina, with a quick stop in Utah to pick up a Ph.D. in Experimental Physics. From there it was on to Huntsville where he fends off weeds from his tomato garden, plays legos with his kids, and somehow fits in time to write his novels.
He is the author of the Pax Humana Saga and The Legacy Fleet Trilogy and has hit the USA Today Bestsellers list, as well as selling a lot of books through Amazon in the last year.
If you’re not pushing it (your release) or marketing it and promoting it, the odds are it’s just going to languish there because there is so much competition. — Nick Webb
We hope you enjoy these notes!
Nick read all of the extended universe Star Wars books and sort of grew up in the world of science fiction as a youth. Star Trek even got him to pursue science!
In six months, Nick had played # hours on his new Xbox. When he realized he had spent so much time on the XBox he was shocked to realize how much time he had spent playing video games. He decided to make a resolution to mostly give up video games and to write a book.
Nick didn’t know very much about writing, but he sought out information on the industry on KBoards. He still has some great relationships with people who helped him along his way.
Fourth book reached top 500 (thanks to mailing list–50 to 100 sales which helped with the algorithms).
Wanted a series that had multiple entry places to give him more options. It helps having different avenues for people to get into the world, and to have more options for BookBub and other places.
Build the mailing list to get thousands of eyes on the new releases
Space Opera versus Hard Science Fiction and his experience… The extra challenge. Nick tries to make his handwaving as believable as possible but doesn’t focus on things or explain everything. The difference between Space Opera and Hard Science Fiction generally comes down to how many technical details there are.
Nick joked that he wished he’d known ‘everything’ before he’d gotten started. But his main wishes would be how to work at marketing, selling, and branding.
He’s working all the time… Even if its just on Facebook and marketing (or ‘goofing off’ but it’s also work… tips and tricks) Working till midnight.
Facebook adds are no longer working as well, and are getting more expensive because writers are sort of competing for the same clicks. Audio adds don’t allow you to track their results.
Mailing list is timeless and an insurance policy. Facebook, Amazon, and website hosting can’t take it away from you. Direct contact with your readers. You can have people sign up to your mailing list to get a free short story.
It can be easy to think that writers who have put in a lot of time and effort simply hit the jackpot when they’ve worked hard toward it. It can give a false expectation when people have both hard work and luck.
You have to expect to succeed in the business, you have to invest something. — Nick Webb
Nick is willing to have a negative turn of investment during launch to get it up there on the ranking. He spent a few hundred in Facebook adds for direct sales during his release for Victory. About $600 for Constitution. (Broke even on the advertisements)
Leads which link readers to the page where there was a direct signup and when they confirm they get free books to download (from Dropbox).
You have to expect to succeed in the business you have to invest something. It might be hard, but it can be worth it.
Places that might give a lot of exposure with your debut novel: Book Barbarian Book Sends, etc. You might get the first 30 or 40 sales.
Preorders can sap/dilute a book’s visibility on launch day/launch week because you spread out the initial purchases instead of boosting your visibility.
It’s the opposite for iBooks.
Nick says the main perk for Select is the borrows boosting visibility (or KU depending on genre).
Nick’s main marketing focus is his mailing list, Facebook ads… But he is careful to spread out his marketing beyond just the first day by doing things like mailing some of his list on one of three days.
Marketing venues you can get into with a traditional publisher behind you (and the challenges of getting into the same spots as an indie).
Giveaways and contests and what kind of prizes she uses to inspire fan art.
Beth’s tips for getting an agent and a publisher (she recommends batch querying to test your query letter, sample pages, etc. before flinging your queries out to everyone in the database)?
Using QueryTracker to find agents suitable for your genre (newer agents may be quicker to respond and more eager to find clients than established veterans)
How Beth decides if a project is more suitable for self-publishing or if it might appeal to a traditional publisher.
Getting involved with more than Facebook when it comes to social media (she recommends Instagram and Tumblr especially for YA authors).
Occasionally Tweeting or Facebook posting about the perks of being on your mailing list (such as that you’ll debut book covers or teasers to subscribers)
Using apps like Word Swag and sites like Canva.com to take fun quotes from your book and turn them into graphics that are more shareable on social media.
Using Wattpad as a way to organize non-fiction projects and also to get exposure to the YA readers out there.
If you’re interested in Beth’s books for writers, the links to all three are up above. If you want to check out her fiction, you can find her novels and short stories on Amazon or get more information on her website. Her latest novel, A World Without You, will be available in July (you can pre-order it now). She’s on social media in all of the usual places too, so stop by and say hi!
Today’s guest is a former NASA employee and U.S. Army soldier who recently made the switch to writing science fiction full time. Terry Mixon is the author of two space opera series, The Empire of Bones Saga and The Humanity Unlimited Saga, and he’s also dabbled in erotica (as he informed us during the interview, he’s now making more from his sci-fi than he did from erotica, so there’s no reason not to write what you love). In addition to being an author, Terry is one of the co-hosts of the Dead Robots’ Society Podcast.
Here’s some of what we covered in the show:
Keeping the story interesting as the series progresses
The state of space opera currently when it comes to marketing and selling books
The pros of starting out in KDP Select/Kindle Unlimited
Running Kindle Countdown Deals on older books at the same time as you release a new book in the series
Nailing your genre with your covers (making your book look like it could be on the shelf next to traditionally published novels)
Building your mailing list — do you need to offer incentives?
Amazon’s 30- and 90-day cliffs
Building a fan base by publishing regularly in a series
We chatted with Moses Siregar III tonight, a busy epic fantasy author with two novels out. Like many folks in our audience, he has a lot on his plate, and it takes a while for him to write, edit, and publish new books. We talked about whether it’s better to self-publish or seek a traditional deal with this kind of schedule and what kind of marketing you can do when you don’t have the momentum of frequent releases behind you.
Moses also talked about his experience with podcasting (he was a host on Adventures in SciFi Publishing for some time) and how he met other authors and made some helpful contacts through seminars and conventions. When trouble with wrist problems bothered him, he became a fan of walking around the neighborhood and dictating his story. He used a service called iDictate which, for a reasonable fee, transcribes what you dictate into your phone.
We discussed some of the challenges, both of marketing and keeping the momentum going, when you write long epic fantasy novels. Since he doesn’t release his novels that quickly, Moses decided to make preview novellas for both of his books, as a way of getting something out there during the in-between years.