The guys chatted about their recent experiences with book launches and also how their genre hopping adventures are going. In addition, they discussed the slow-burn launch strategy that a lot of indie authors have been using to great success.
Here are a few more details of what they covered:
- How does their launch strategy differ now than from when they were first starting out?
- Using three books to launch into a new genre or a new pen name, or at least committing to writing and publishing three before giving up.
- The challenges of genre hopping (even within the umbrella of science fiction and fantasy) and whether or not it’s going to be a career killer.
- How they’ve gone about finding beta readers to use before sending a manuscript off to an editor for a final pass.
- Critique groups Lindsay has used for science fiction/fantasy: The SFF Online Writing Workshop and Critters.org.
- How KDP Select and Kindle Unlimited are playing into most successful book launches now.
- When pre-orders make sense and if one should consider selling at a lower price during the pre-order.
- How just launching your book and sending out an announcement to your newsletter subscribers probably won’t be enough to make your book “stick” on Amazon.
- Segmenting and staggering your newsletter so it goes out to different groups of subscribers over multiple days to fight against the “Bookbub Effect.”
- Booking “new release” ad slots on sponsorship sites and how many of them are offering that now.
- Kboards thread referenced in the show: Slow burn launch for stickiness by Aimee Easterling [includes links to many of the siates that will book new releases]
- Another one: A mini-guide to launch promo services by Nicholas Erik