SFFMP 143: Writing Quickly, Sci-Fi Anthologies, and Networking with Other Authors with Craig Martelle

Today, science fiction author Craig Martelle joined us to talk about how he’s gotten rolling so quickly, publishing 20 novels in two years, spearheading three anthologies, and becoming super involved in the popular 20Booksto50K Facebook group, where he’s helping to put together a couple of huge conferences for indie authors.

Here are some of the specifics on what we covered:

  • Jumping right in with a schedule to write and publish books quickly.
  • Target word counts and planning out series ahead of time.
  • Differences in post-apocalyptic and space opera genres.
  • Reasons for putting together anthologies and how to make them profitable.
  • Networking with other authors online and in person.
  • Whether marketing and business should play a role in how you choose the next books you’re going to write.
  • Creating a bundle of starter books once you’ve got multiple series out.
  • What Craig posts on his Facebook page to keep readers interested and sell more books.
  • Asking for reviews at the end of books (and linking back to the book’s page in the store to make it easier for readers).

If you’re interested in signing up for either of the conferences that Craig talked about, here are the links:

20Booksto50K Las Vegas (November 2017): http://20booksvegas.com/
20Booksto50K London (February 2018): http://20bookslondon.com/

Be sure to check out his website and his work on Amazon, such as the first book in his Terry Henry Walton Chronicles.

 

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SFFMP 133: Serials, Reader Magnets, and When to Jump to Full Time

We switched things up this week and had a guest come on and interview us. Lindsay, Jeff, and Jo did their best to answer questions on marketing and publishing from science fiction author (and contest winner) Lon Varnadore.

Here are some of the questions he asked us:

  • Is permafree still viable? What about the 99-cent model?
  • Are there any sub-genres where indies aren’t well-represented?
  • Are authors still publishing serials and how well are they working now?
  • When does it make sense to make the jump to being a full-time author?
  • Are you guys using “reader magnets” to get people onto your lists, and how effective is this?
  • Kindle Unlimited or wide?
  • Has your marketing advice changed from when you started this podcast in September 2014 to now?
  • And the most important: if you could switch place with one of your characters, which would it be?

You can visit Lon on his website and also grab his first novel, Mostly Human, for free on Amazon and in other spots.

 

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SFFMP 128: Kindle Unlimited, Perma 99-Cents, and ACX vs. Traditional Audiobook Publishers with Anthony J. Melchiorri

It’s not every week that we get authors with PhDs in science on the show (though we’ve had a few!), but today Anthony J Melchiorri joined us. By day, he uses his PhD in bioengineering to develop cellular therapies and 3D-printable artificial organs, and by night, he writes medical thrillers, post-apocalyptic fiction, and space opera. So far, he’s best-known for his Tide series.

Here’s some of what we chatted about:

  • How Anthony’s background led him to start writing medical thrillers with a science fiction twist.
  • How those books didn’t sell as well as he’d hoped and he ended up writing post-apocalyptic fiction.
  • PA fiction having a really rabid reader base that wants more books than are out there.
  • How you might be able to find a good subgenre on Amazon to exploit by looking for ones where books with poor covers are selling well.
  • Whether his Kindle Worlds project was worth it as far as time and money invested in it went.
  • If authors with tons of in-depth scientific knowledge can still expect to get “corrected” by well-meaning readers.
  • Concerns about possibly including too much science in the stories when you have that in-depth knowledge.
  • Marketing in the various different genres (space opera, post apocalyptic, and medial thrillers) and why some do well in Kindle Unlimited and others don’t.
  • Trying a perma- or long-term 99 cent price on a Book 1.
  • The differences in producing your own audiobooks through ACX and going with a publisher — Blackstone Audio is doing Anthony’s Eternal Frontier series.
  • Challenges in marketing audiobooks and what works.

You can find Anthony on his website, on Facebook, or check out his books on Amazon. If you want to try his fiction, Book 1 in the Tide series or Book 1 in the Eternal Frontier series would be good starts.

 

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SFFMP 119: Surveying Readers, Instafreebie, and Tips for Multi-Author Promotions with C. Gockel

This week, we brought back Carolynn Gockel, author of the I Bring the Fire urban fantasy series and the Archangel Project science fiction trilogy, for a third time. She publishes a book about every 7 months and is making a nice full-time living as an author because she’s very proactive with marketing her work, and she’s participating in a lot of multi-author boxed sets and anthologies, as well as joint author promotional efforts. We asked her about what’s working well for marketing right now and also about surveying readers for useful information.

Here are a few more specifics:

  • Straddling KDP Select/Kindle Unlimited and “wide” — Carolynn has one series exclusive with Amazon and one series available in all the stores.
  • Surveying readers for information useful in writing and marketing.
  • She uses Survey Monkey for her surveys (they have a free version, though it’s limited so she pays the monthly fee for the months she wants to run some).
  • Asking fellow authors in similar genres to survey their readers (she sets it all up and uses her SM account) to get more data.
  • Carolynn continues to find putting together multi-author anthologies and boxed sets to be valuable — she makes money doing it and also gets a lot of new readers checking out her books.
  • Why she does a mix of free and 99-cent anthologies and boxed sets, and why she’s also done some specifically targeting Kindle Unlimited readers.
  • Her thoughts on collections of original material versus putting in older books.
  • What a new author needs to have to be considered for a multi-author boxed set by folks experienced at putting them together.
  • Getting into swapping book announcements with other authors with good-sized mailing lists.
  • The pros and cons of using Instafreebie for giving away books and building a mailing list.
  • Which types of anthologies Bookbub will possibly accept and run.

You can visit Carolynn on her website or check out her books on Amazon and (for the I Bring the Fire series) all the other vendors. Her latest release, Heretic, is available on Amazon and in Kindle Unlimited.

You can also listen to her previous shows here:

SFFMP 19: Making Books Permafree, Where to Buy Sponsorships, and Tumblr with C. Gockel

SFFMP 62: Anthologies, New Covers, and Creating Boxed Sets to Increase Sales with C. Gockel

 

 

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SFFMP 109: Paperbacks, Bookbub PPC Ads, and Is Kindle Unlimited Bad for Authors?

We had a few technical issues on the show tonight and ended up recording it in three Zoom sessions rather than in Google Hangouts, but hopefully things will get spliced together, and you won’t notice too many hiccups. Jo, Lindsay, and Jeff chatted about their experiences with being wide (in all the stores) versus having some series in Amazon KDP Select and Kindle Unlimited. They also answered some listener questions and covered everything from using Bookbub PPC ads to how long series should be to how they price their books.

Here are a few more of the specifics they went over:

  • If Kindle Unlimited is bad for authors and whether we should be objecting to being exclusive with Amazon on principle.
  • Whether you should hold off on releasing your first book until your second book is ready to go.
  • How the business and taxes side of things works for self-publishers in the U.S.
  • Using Books2Read universal links to tidy up your newsletters and make it so you only need to share around one link.
  • Jo’s results and sales percentages after being wide for many years.
  • How permafree has ceased to get as many downloads and be as effective for Jo in the last two years.
  • When it’s worth it to release paperbacks (and some of the benefits to having them done).
  • When it’s worth doing audiobooks: see Lindsay’s blog post on Audiobook Options for Indie Authors.
  • How long it took the guys to turn a profit with self-publishing.
  • How long should a series be before things begin to taper down and successive books aren’t as profitable?
  • What’s the best time of year to launch a new book or series?
  • How do you determine the best price for a novel or novella?
  • How long should you put a book on pre-order for?
  • When in a book’s life does it make sense to rebrand and do a new cover, blurb, title, etc.?
  • Thoughts on Vellum for ebook formatting.

If you’re stopping by before December 15th, 2016, you can grab books by both Jo and Lindsay in the Leading Ladies Fantasy Bundle at StoryBundle.

Also check out Lindsay’s short story, “Remnants” in the You Are Here anthology.

If you haven’t tried Jeff’s mysteries yet, the first one is available in Kindle Unlimited on Amazon. Or you can grab his first Tales of Lentari book for free.

 

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SFFMP 93: Straddling Genres and Succeeding with Multiple Different Series with Rachel Aaron

Popular fantasy author Rachel Aaron joined us today to talk about succeeding with books that straddle genres, launching later books in a series, and turning your writing into a business, among other topics.

Here are a few more subjects that we touched on:

  • The challenges of writing across genres and marketing books that don’t fit tidily into a category
  • Rachel’s experiments with advertising and what has worked best
  • Using a pre-order to increase sales of an entire series and how to build launch buzz over several weeks
  • Some of the perks of being in Kindle Unlimited (Rachel explains why she believes KU readers are less likely to leave bad reviews)
  • How audiobooks have become a significant source of income for Rachel
  • The challenges of maintaining a high degree of productivity after this becomes a full-fledged business

Visit Rachel on her site, check out the fan art she mentioned, or take a peek at her first Heartstrikers book on Amazon.

 

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SFFMP 92: How to Use KDP Select to Sell More Books with Susan Kaye Quinn

We got a lot of great information from today’s return guest, science-fiction and paranormal romance author, Susan Kaye Quinn. In addition to writing genre fiction, she’s penned For Love or Money, a book that talks about the ongoing debate on whether to write to the market, to write your passion, or to try and find the spot where the two areas mesh.

Since Susan has been doing a number of experiments with Amazon’s KDP Select/Kindle Unlimited promotions lately, we focused on that during the show, trying to find the information that would help authors work KU to their advantage and do better with the promotions available to those in the program.

Here are a few specifics we covered:

  • Being wide (in all the stores) and having a permafree title versus being in KDP Select with a 99-cent title
  • How to have a successful free run while in KDP Select and why “getting the attention of borrowers” matters more than anything else
  • How borrowers are almost like an entirely different store with their own eco-system
  • What to do if you’ve been wide and are bringing older titles into KDP Select
  • What some of the problems might be if your books just aren’t selling as well as you wish
  • Figuring out if a book or genre is a good match for KDP Select
  • Whether pre-orders are a good idea when you’re in KDP Select and you’re relying on borrows (which can’t roll in until the book is live)
  • Dealing with readers who might be upset if you switch from being in all the stores to being exclusive with Amazon
  • Figuring out whether you should give KDP Select a try based on how well you’re doing in other stores
  • Whether you should save up books and launch them in a cluster or try to stagger them to release over time
  • Places to advertise KDP Select titles

Stop by Susan’s site, check out her books on Amazon, and sign up for her popular For Love or Money group on Facebook. Lindsay is there as are many other indie authors.

Also check out Susan’s previous appearance on the show if you haven’t already: Episode 36.

 

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SFFMP 90: From Struggling to Find an Audience to the Top 1000 on Amazon with John L. Monk

This week’s guest, John L. Monk, is the author of The Jenkins Cycle and Thief’s Odyssey, cross-genre books that never sold as well as he wished, despite marketing efforts. About six weeks ago, he published Hell’s Children, a book firmly entrenched in the post-apocalyptic genre. He took some ideas from Chris Fox’s Launch to Market book and managed to release into the Top 1000 on Amazon for the first time, and his book has stuck and continued to sell well even after the dreaded “30 Day Cliff.”

Here are a few things we touched on:

  • The challenges of marketing cross-genre fiction
  • Making life (and marketing) easier by writing in specific genres with commercial appeal
  • Why John chose post-apocalyptic fiction for his new book
  • Staggering your book launch so that you’re selling some copies every day instead of firing everything off at once
  • Making acquaintances with other authors and networking so that they might mention your book to their Facebook followers or mailing lists
  • Launching into KDP Select/Kindle Unlimited and at 99 cents for the first week
  • Why putting fancy new covers on books that weren’t well targeted in a specific genre might not make much of a difference
  • Keeping readers interested in older titles
  • John’s experience with being wide and having an Apple rep and why he ultimately enrolled in KDP Select
  • Working with other authors on an anthology or joint project to spread the word about your work to new readerships

You can find John at his website, on Facebook, or check out his books on Amazon. You can also look into his new joint project, American Demon Hunters. Thanks for listening!

 

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SFFMP 89: Launching Books to Stick, Amazon Algorithms, and When Advertising Is Worth it with Chris Fox

Today, we talked about launching books, writing to market, taking advantage of Amazon algorithms, and when advertising is (and isn’t) worth it with return guest Chris Fox.

Here are some of the specifics that we covered:

  • How Amazon works to push new releases (that show potential) with its algorithms, newsletters, and also-boughts system
  • How important being in KDP Select and Kindle Unlimited is right now to stick on Amazon with a new book
  • Whether to list a book for pre-order
  • Whether it makes sense to use Facebook and Amazon ads (available for those in KDP Select) during a book launch or afterward, to keep the momentum going
  • Relaunching a series that had a lackluster original launch
  • How much pricing figures into a book launch and whether starting at 99 cents is a good idea to gain momentum
  • Using a prequel to grow a mailing list

Check out Chris’s first military science fiction novel, Destroyer, on Amazon, or pick up his latest non-fiction title, Launch to Market.

You can also visit his YouTube channel for some inspiring and helpful videos.

 

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SFFMP 87: Writing and Selling Short Fiction That Actually Sells with T.S. Paul

Science fiction author T.S. Paul joins us to discuss how he’s sold thousands of copies of his short fiction since getting started just over four months ago. Not only that, but he sells those ebooks at 2.99 instead of employing the typical bargain basement pricing. He’s publishing in the space opera field and gaining momentum by putting out new ebooks every two weeks. He’s currently in KDP Select/Kindle Unlimited, so he’s also getting a lot of borrows on those books too.

Here’s a little more on what we covered:

  • Using an on-going series to make shorter fiction work and keep people coming back for more
  • Selling short fiction ebooks at 2.99 (and collections at 7.99)
  • Whether more people buy or borrow (for those in Kindle Unlimited) at the higher price points
  • If short fiction is still doing well now that KU pays based on page reads instead of straight-up borrows
  • Publishing character interviews and short fiction on your blog to keep up reader interest between releases
  • Using Canva to create images for Facebook ads
  • Making Facebook ads work for science fiction
  • Do bad reviews actually affect sales?
  • Getting troll reviews taken down on Amazon
  • Finding original artwork on Deviant Art and licensing it to use for your ebook covers (T.S. finds this much more affordable than commissioning custom artwork, and it gets you something far more original than grabbing images from stock photo sites)

Check out T.S. Paul’s books on Amazon and visit his blog to see what he’s up to.

 

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