The guys discussed the various tactics they’ve tried and promotions they’ve participated in that have helped keep their older titles selling, especially in finished series that haven’t seen new releases in a while.
Here’s the short list, though they also answered listener questions and expounded on these quite a bit. As usual, it wasn’t a short show!
1. Run a sale on Book 1 (free/99 cents) while booking promos
2. Put together a boxed set of the first 3-4 books and run promos on it.
3. Publish new stories (short stories or novellas, if not novels) that tie into your old, completed series.
4. Publish short stories for your old series in multi-author anthologies that will lead people into your books.
5. Join or put together a multi-author boxed set, using one of your old Book 1s. It’s a chance to basically promo something new for all the authors involved.
6. If you have a number of series, consider putting together a “sampler” boxed set with your own Book 1s (maybe publishing something new to entice regular readers who already have the other stuff to buy).
7. Relaunch with new blurbs, categories, and new covers, especially if your original ones were done on the cheap and/or don’t seem a perfect fit.
8. Facebook/AMS ads for a steady trickle of sales.
9. Sales/freebies combined with joint authors promos or newsletter swaps.
10. Keep your community active and engaged in social media with polls/discussions/artwork. Word of mouth is easier to get when you’ve got people talking.
11. Create print copy giveaways on Goodreads, or on your own blog. Engage the readers. Make them do something different, or fun, to “enroll” in contest.
12. Network with other authors. Offer to write a “guest” blog post. Offer newsletter swaps.
On today’s show, we chatted with return guest, urban fantasy author, Annie Bellet. She first visited us on show 33. Since then, she’s published her earnings on her blog (she made over $250,000 in 2015) and taken on an agent and a publisher for a print-only deal (she kept her ebook rights).
Here are some of the things we discussed:
Leveraging self-publishing success to get an agent
How to choose an agent if you’re lucky enough to get some nibbles (and when you might want to pass)
Whether traditional publishers are open right now to print only deals
Whether trad publishers are currently likely to be interested in series that were previously self published
What stats/bragging rights you should have prepared to share that might interest an agent
Keeping a series alive and selling even when releases aren’t as frequent as you’d like
Whether permafree or 99-cent Book 1s are still working to help get people into a series
Staying wide in all the stores vs. dabbling in Kindle Unlimited
Running Facebook ads for boxed sets
Whether Annie’s publisher has handled marketing for the new paperbacks and hardbacks or if she’s responsible for that
Conversion and what’s good sell through in a series
The challenges of keeping a pen name active and selling
Tonight, we talked all about editing. We had author and editor Tammy Salyer on, and she answered our dozen-odd questions about copy-editing, proofreading, and substantive editing (the latter being something that proved difficult for some of us to pronounce… not saying any names here!). Since Tammy writes military science fiction and is working on an epic fantasy trilogy, she was a great person to have on our particular show, to give us information about genre stuff as well as regular editing issues. Here’s a taste of what we covered:
What are the differences between proofreading, copy-editing, and substantive editing, and how does an author know what he or she needs?
How can good editing make the marketing side of things easier?
Are there any common mistakes that new authors (or old ones!) make?
What should you do if you can’t afford to hire an editor? Are there are any tips or is there editing software that can help?
What are red flags that you should look for when hiring an editor?
What are samples pages and how can they help you find a good editor?
How slavishly should authors cling to grammatical rules?
We have guests scheduled for January, so this should be the last show with just the three of us for a while. We discussed whether marketing and selling books got harder for indie authors in 2014 and, since there are only a couple of days left in the year, we gave some publishing predictions and some marketing trends that we believe could come to pass in 2015. At the end, we also shared a few of our own writing/publishing resolutions for next year.
Here’s a look at some of the topics we covered:
How has Kindle Unlimited effected us and will authors continue to have to deal with subscription services (possibly more of them from Amazon competitors) as time goes on?
How networking and collaboration on projects and marketing may become even more important to authors in the future
Will multi-author bundles still be popular, or will they be replaced by something else?
We might see more co-authoring, shared worlds, and pen names where multiple authors write under the name to increase the number of annual releases
Pre-orders, are they useful now and how might one take advantage of the benefits in the future?
How Lindsay started a new pen name in October of 2014 and did well with it, even as a completely “new” (anonymous) author: Pen Name Launch 1 (results after 1 month) & Pen Name Launch 2 (results after 10 weeks)