SFFMP 42: Selling More on iBooks, Boxed Set Strategies, and Using Pre-Orders to Hit Bestseller Lists
Hey, everyone! We shared a lot of information today. We answered a few reader questions and then jumped into Lindsay’s notes from some of the panels at the RWA Con. The topics included selling more books on Apple’s iBooks, setting up multi-author boxed sets, using pre-orders to hit bestseller lists (such as USA Today and the NY Times), and a handful of mistakes to avoid as an author (these were different than some of the mistakes we’ve already shared in the past).
Here’s a closer look at the notes and the links we mentioned on the podcast:
- Making the USA Today bestseller list with a multi-author boxed set
- Getting bookmarks and other author swag made
- John L. Monk‘s report on his experiences with Vellum for ebook formatting.
- Getting started using a pen name and potential selling/legal complications
- Starting up your own podcast as promo for your work (or just for schmoozing authors)
- Short stories, selling them individually versus bundling them into a collection (an article on getting inexpensive covers for short stories/serials done on Fiverr)
- Selling foreign rights as an indie (using an agent who specializes in foreign rights or finding a contract consultant that specializes in publishing for a one-time deal)
- Paying for your own translations and the costs (upwards of $10,000 for a 80,000-word novel)
- Where to consider looking for deals/rights sales — for example, Germany is popular with science fiction and fantasy authors.
- Babelcube and other sites that connect authors with translators for royalty splits might not be quite there yet (tough to find experienced high-quality translators).
- Respecting the tropes and giving people what they want/expect to sell more
- Be “the author” on social media sites such as Facebook and Twitter — readers will follow, expecting to be entertained, so keep personal stuff to a minimum
- Interested in Facebooks ads? Maybe check out Amy Porterfield’s site and podcast.
- More on Lindsay’s experience with a boxed set and hitting the USA Today list.
- Using different pen names for different series in different genres
- How to appear in more popular authors’ also-boughts on Amazon
- Apple affiliate program and adding specific iBooks links to the backs of your Apple ebooks
- Requesting your 250 free promo codes on Apple to giveaway your iBooks to early reviewers/bloggers/etc.
- The best day to release a book if you hope to make a best seller’s list (and how many sales it takes for the USA Today list versus the NYT list)
- Using Thunderclap or Headtalker to help with a release
- Setting up “asset-less” pre-orders up to a year in advance on Apple