SFFMP 91: Set-It-and-Forget-It Marketing and Selling Well in Non-Amazon Bookstores

Today, Jeff, Jo, and Lindsay talked about their strategies for selling books in the non-Amazon bookstores, such as Kobo, Barnes & Noble, Google Play, Smashwords, and Apple. They also discussed some of the tactics they’ve used over the years that they would consider “set it and forget it marketing.” These are things they did once and that have continued to result in book sales month in and month out.

They also addressed some listener questions about Amazon ebook giveaways and setting up author newsletters. (Here’s a link to the WordPress plug-in that Jeff uses: Newsletter.)

Lindsay went into some details about the successful launch of her recent science fiction series, including the promos she scheduled and how and why she went about creating a new mailing list just for the sci-fi.

Here are the promo sites she used (these will accept new releases, but sometimes require that an author have previously published books with good reviews): Fussy Librarian, Ereader News Today, Books Butterfly, Free Kindle Books and Tips, and Bknights. Lindsay forgot to mention it, but ENT and Books Butterfly were the most worth it in terms of delivering sales, at least for her title in this case.

Links to Jo’s DeviantArt people:

The digital sculptor of Squee the Funk was Liz Landis.

The Sculptor that won the acclaim on DA was Viistar, and here’s the post of Jo’s project: http://viistar.deviantart.com/art/Ivy-Turn-620932412


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Patty Jansen Talks Selling on Kobo, Google Play, and Networking with Other Authors

For the second time in the history of the podcast, we had a guest on tonight (we’ll be having guests on a lot more often, so if there’s someone you would like to see — who might actually deign to talk to us — let us know). Australian science fiction and fantasy author Patty Jansen came on to talk to us about self-publishing, marketing fads, and how she has ended up selling well on the non-Amazon platforms, especially Kobo.

Here are a few of the topics we covered:

  • Patty’s publication history (including a Writers of the Future win) and why she opted for self publishing
  • The benefits of belonging to an online workshop
  • If there are any specific challenges to selling science fiction and fantasy, as opposed to other genres
  • What’s helping her to sell on Kobo and some of the other platforms where many authors struggle to gain traction
  • Some tips for selling books on Google Play
  • Is it worth following the trends and trying to write what’s popular?
  • Organizing multi-author promotions and why you would want to
  • Is it still a good time to be an indie author, even if things may be getting tougher, and it’s not as easy to break in?


Click to download the mp3.


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You can visit Patty on Twitter or on her website. She sometimes blogs about self publishing on her site (check out her recent post,”Kindle Unlimited: a few observations“). The first book in her Icefire Trilogy is currently free on Amazon.