Today, the guys answered listener questions, and Jeff and Lindsay interviewed Jo about what he learned at the big Book Expo America convention last week. There were reps from Bookbub and panels that discussed Goodreads, ebooks in libraries, and the new weekly Amazon best-seller and most-read charts, so there was plenty to discuss.
Here are some of the highlights:
Is it possible to find the next big trends early?
When it comes to success in self-publishing, how much relies on craft and how much on business and marketing?
When it comes to audiobooks and ACX, are you better off paying up front or doing a royalty split with a narrator?
How to market the second book in a series.
How many books did the guys have out before they were able to switch to writing full time?
How the BEA conference was different this year from last year when Jo went.
Uses for the new Amazon Charts showing the most purchased and most read books each week.
Ebook trends in libraries.
Getting ebooks into libraries and the increase in audiobook borrows, including digital ones.
What Bookbub gives preference to when deciding whether to choose or accept a book for a sponsored ad.
Bookbub’s new pre-order alerts and other ways you can market with them beyond the typical ads.
Today Lindsay had some laggy internet going on, so naturally we did a show with just the three of us, where we all needed to talk a lot! With a few more pauses than usual, we discussed all aspects of book reviews: why you need them, how to get them, and how to deal with those pesky 1-stars. Here are a few more specifics of what we covered:
Why it’s so important to get reviews (social proof, proof for advertisers, and also possibly getting a bump from the Amazon algorithms for lots of reviews right after a release)
Things we did to get reviews of our early books and whether give aways and blog tours are worth it
What we’re doing now, as more established authors, to get reviews, especially for new series and new genres we may be exploring
Looking beyond Amazon to Goodreads and getting reviews in the other stores
How we deal with bad reviews
Whether we think you should ever respond to reviews
Ways to possibly make a bad review work in your favor