On today’s show, we were joined by Ashley and Maura from Instafreebie. If you haven’t heard about the service yet, it’s a spot where you can upload free ebooks (previews, short stories, and novellas are fine), and it makes it easy for potential readers to download them and load them on their e-readers. You also have the option of requiring readers to share their email addresses in order to download the ebooks, so it can be a way to start growing a mailing list. A lot of our previous guests have used the service, and many authors attest to its usefulness, especially in conjunction with multi-author promotions.
Here’s some of what we talked about on the show:
- How Instafreebie works and how it differs from Bookfunnel, another service that can facilitate giving away ebooks.
- Giving away books (such as series starters) versus giving away short stories or previews of novels.
- Making sure to put your call to action (i.e. buy Book 2 in the series here!) in the back of the ebooks you give away.
- Using Instafreebie (and collecting email addresses) versus making books free on Amazon, Kobo, B&N, etc.
- Whether cliffhangers, at the ends of free novels or previews, work or if the readers are left irritated.
- Using a drip campaign (or auto-responder) to reach out to readers after they’ve shared their email addresses.
- Instafreebie’s recommendation engine and other ways to increase discoverability outside of what you do for promo.
- Organizing a group giveaway and asking them for a plug (submit requests to firstname.lastname@example.org)
- How newer authors can leverage Instafreebie to build a fan base when they don’t have a big social media presence or mailing list for driving traffic.
- How books are chosen to be shared on the Instafreebie blog for extra promotion.
If you’re interested in signing up for their service, find it at Instafreebie.com.