New York Times bestselling steampunk/fantasy author Gail Carriger joined us this week to talk about writing and marketing for traditionally published novels as well as her experiences self-publishing novellas and short stories. She’s very proactive in interacting with her fans and had a lot of great information for listeners.
Here’s some of what we touched on:
- Gail’s path to traditional publishing and how her books came to find an audience.
- What her publisher has done as far as marketing and what she’s been expected to do on her own.
- Why she decided to branch out and start self-publishing some of her novellas and short stories.
- How she uses social media and her newsletter to interact with readers between releases and keep them excited about being a part of her fandom.
- Using Amazon affiliate links to monitor what other things your readers are buying after they pick up your books (and why it might be useful to know that).
- Gail’s experiences with book tours and whether it’s worth it for newer authors to try to arrange local book signings.
- Is there anything you can do to make a publisher want to spend more money on you when it comes to their marketing/advertising budget?
- Suggestions on what to watch out for with cover art.
- Adult fiction versus young adult fiction.
- What to watch out for when signing a traditional publishing contract, especially if you think you’ll want to self-publish on the side.