We chatted with indie thriller author Mark Dawson today, someone who found success before he started tinkering with Facebook advertising, but who then really ratcheted up his sales and earnings by figuring out what’s working over there. He now runs a course to help other authors and has several free instructional videos up at Self Publishing Formula. If you like what you hear in the interview, you may want to check them out.
Here’s some of what we covered:
Setting up advertising campaigns versus running boosted posts (Mark doesn’t bother with boosted posts)
Sending people directly to Amazon to buy books or, even better, sending them to a mailing list sign-up page and giving them free books (i.e. your starter library or series starter) in exchange for an email address (never advertise just for likes to your Facebook page)
Setting a bid price for ads versus letting Facebook choose in order to optimize clicks
Choosing a target audience (i.e. as a thriller author, Mark targets fans of Lee Child) based on interests that are likely to make them fans of your work
Does it matter if you’re in KDP Select and your books aren’t available everywhere? Will fewer of your clicks convert?
Do certain genres perform better than others with Facebook advertising?
How much can a new author just jumping in expect to spend?
Using Chrome and the Facebook Power Editor for greater control over your ads
Taking your existing mailing list, importing it into Facebook, and creating an all new custom audience to target based on the interests of your current subscribers
Advertising consistently, day-to-day, versus just advertising when you’re doing a book launch or a sale
Tips for making it work even if you’re in a small niche without any big-name authors to target
Tonight we interviewed Bryan Cohen, the author of the YA science fiction/fantasy series Ted Saves the World and the co-host of the Sell More Books show. Bryan is a relatively new fiction author, but he’s been publishing non-fiction for a while longer, and he’s sold 35,000 books across all of his titles. He’s definitely got the entrepreneurial spirit, and we got some great tips by talking to him.
Here’s a look at some of what we covered in the interview:
How to run a successful Facebook Event that actually sells books
Starting a YouTube channel to entice more people to check out your work (Bryan’s new video project is the Bryan Cohen Showen)
Today’s show is dedicated to Facebook marketing. How do you use the popular social media platform to sell more books and keep current readers engaged? We took turns answering questions, based on our experiences. We may not be gurus, but we’ve all been on Facebook as authors for 2-4 years, and we had quite a bit to say!
Here’s a little of what we covered:
Separate author page or personal page, what’s best?
One page or one for every series?
How do you get readers to find you and like your page?
How important is interaction, and how do you get people to engage with you?
Facebook advertising, pay-per-click and boosted posts, are they ever worth it?
Groups, can they help with anything?
What about events?
Has there been a decline in the effectiveness of Facebook over the years?
What’s the future going to bring, and how will it impact authors?