Today’s guest, Adam Croft, had a lot of great information to share about how he hit it big with a stand alone novel after writing two thriller series. Facebook ads played a part in his success with his first breakout novel, and we asked him about that, but lately, he’s been experimenting with Bookbub’s CPM ads (banners that you can pay for that run in their emails independent of their sponsorship program). We asked him about how authors can make the most of that program, even if they haven’t been able to get sponsorships with the big gorilla of advertising.
Here are some of the details we touched on:
Not following all the write-in-series advice all the time — Adam’s biggest hit was a stand alone thriller.
Writing hooky Facebook ads that draw people in and can sell a full-priced book.
Reaching #1 in the entire Amazon.com and Amazon UK stores with a new release.
If it’s possible to leverage former bestseller status to sell more books.
The difference between Bookbub’s paid sponsorships that we all covet and rarely get and their CPM advertising program that anyone can sign up for.
Targeting categories versus targeting specific authors.
Why targeting big names with Bookbub’s ads isn’t necessarily the way to go.
Whether the Bookbub ads are better for new releases or older titles or both.
Using affiliate links to help gauge how successful your ads are.
How the Bookbub CPM ads can work even if you’re marketing cross-genre novels or books in niches that don’t usually get picked up for their regular sponsorships.
Using ads to restore interest in older titles but doing tighter targeting for these, whereas you might go broader for a new release to get as many eyeballs on it as possible.
How Bookbub lets you link to individual stores in specific countries.
Making sure, before you get that big hit, to have your mailing list set up so that it’s easy to sign up for and people get something.
We had a great show tonight with Michael Cooper, the author of HELP! My Facebook Ads Suck and also a science fiction author writing under M.D. Cooper. He’s been experimenting constantly with Facebook ads and had some amazing advice, a lot of it different from what we’ve heard before (Lindsay, who hates Facebook ads, is tempted to give them another try!), and the proof is in the pudding. He went from very modest sales to having months where he made $25,000+ from his science fiction novels (and no, he didn’t spend $30,000 on Facebook to make that much — Lindsay asked).
The show was so jam packed with information that we’re not going to attempt to touch on everything in the show notes here, but here’s a little of what Michael talked about:
Why you should never use your book cover (or any text at all) in the image of a Facebook ad.
Michael’s spreadsheet to help you figure out the read-through rate in your series, how much you’re earning per customer you get into your funnel, and how much you can afford to spend to acquire a reader.
Today, Chris Fox joined us to talk about book launches, book RE-launches, reasons why the Amazon algorithms may not be plugging your book, and writing a trilogy in twelve weeks. The author of non-fiction titles such as 5,000 Words Per Hour and Writing to Market, he’s joined us twice before on previous episodes: