SFFMP 100: Increasing International Sales and Doing Better on Non-Amazon Platforms with Dan Wood of Draft2Digital

Today, we spoke with Dan Wood from the ebook distributor Draft 2 Digital. We asked him a bit about D2D itself and then jumped into marketing questions and best practices based on what he sees.

Here are some specifics of what we covered:

  • Which stores can Draft2Digital get you into and in which countries?
  • Which e-tailers account for the most sales for D2D authors
  • The state of international markets and whether any are coming on strong
  • Some of D2D’s new features, such as the ability to do pre-orders with┬áseveral retailers and the ability to put your own affiliate links in the back of your books
  • How to get on the radar with the various retailers and get invited into special promotions
  • Who pre-orders are best for
  • How to gain traction on the non-Amazon platforms
  • Whether permafree is still effective with Apple, Barnes & Noble, Kobo, etc.
  • Suggestions for reaching international audiences and whether permafree works there too
  • Best practices when it comes to pricing in the different countries
  • When going wide makes sense and when it might make more sense to be exclusive with Amazon
  • If there is anything to watch out for as far as using keywords in titles and book descriptions
  • Whether D2D is going to make a deal with Google Play and start distributing to them
  • Who to email to ask about possibly getting invited into a promotion for a specific retailer (authorrelations@draft2digital.com)

You can visit Draft2Digital if you’re interested in creating an account or check out their blog for marketing advice. You can also follow them on Facebook and Twitter.


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