SFFMP 93: Straddling Genres and Succeeding with Multiple Different Series with Rachel Aaron

Popular fantasy author Rachel Aaron joined us today to talk about succeeding with books that straddle genres, launching later books in a series, and turning your writing into a business, among other topics.

Here are a few more subjects that we touched on:

  • The challenges of writing across genres and marketing books that don’t fit tidily into a category
  • Rachel’s experiments with advertising and what has worked best
  • Using a pre-order to increase sales of an entire series and how to build launch buzz over several weeks
  • Some of the perks of being in Kindle Unlimited (Rachel explains why she believes KU readers are less likely to leave bad reviews)
  • How audiobooks have become a significant source of income for Rachel
  • The challenges of maintaining a high degree of productivity after this becomes a full-fledged business

Visit Rachel on her site, check out the fan art she mentioned, or take a peek at her first Heartstrikers book on Amazon.

 

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SFFMP 73: Mixing Genres, Best Categories for Cross-Genre Fiction, and KDP Select vs. Going Wide with Glynn Stewart

Update: The correct file is now posted. Thanks for your patience!

This week we are joined with Glynn Stewart, author of fantastic and successful novels that mix science fiction and fantasy.

Here’s a taste of what we discussed:

  • Mixing genres and tropes.
  • How to make fantasy and science fiction blend together to make a strong story.
  • How to create a strong fantasy with various rules.
  • To explain the rules of your magic system to readers, or not?
  • Judging concepts by the marketability and knowing where to put your focus.
  • Advice to those who would want to mix genres.
  • Ways to conquer writer’s block.
  • Using Kindle Unlimited and pricing.
  • Places to market cross genres.
  • Designing stand-alones to grow into series–And working with fans who want more!
  • The need for endurance.

If you enjoyed the show, please visit Glynn on his site and check out his several series there and on his Amazon page.

 

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SFFMP 35: The Challenges of Selling Cross-Genre Fiction with Derek Siddoway

Tonight we chatted with “medieval western” fantasy author Derek Siddoway. We discussed the challenges of marketing cross-genre fiction and also grilled him for tips he could share based on his experience in his day job at a PR agency. Before we got into the interview, we talked a bit about the recent changes to Amazon’s Kindle Unlimited program and what we think about them. You can get a summary of the changes on Kboards (and hear a lot of other opinions too).

Here’s some of what we went over during the interview:

  • Writing in a tiny cross-genre niche versus trying to break into a bigger genre, such as epic fantasy
  • Choosing cover art when you’re straddling genres
  • Choosing an Amazon category for your book when nothing really fits?
  • Are there some genres that just shouldn’t be crossed?
  • Getting started with social media (and how not to do it)
  • Being aware of your reputation and being a positive part of the online¬†community
  • Does hiring a PR agency ever make sense for an indie author?
  • Should indies try some of the marketing that traditionally published authors (with publishers paying their way) do? Such as book signings and book tours?
  • Blogging as a form of marketing
  • Using “subscriber perks” as part of newsletter marketing

You can find out more about Derek on his site and check out his first book online. Also, get self-publishing tips for authors who can’t quite quit their day jobs yet on his Everyday Author blog.

 

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