Popular fantasy author Rachel Aaron joined us today to talk about succeeding with books that straddle genres, launching later books in a series, and turning your writing into a business, among other topics.
Here are a few more subjects that we touched on:
The challenges of writing across genres and marketing books that don’t fit tidily into a category
Rachel’s experiments with advertising and what has worked best
Using a pre-order to increase sales of an entire series and how to build launch buzz over several weeks
Some of the perks of being in Kindle Unlimited (Rachel explains why she believes KU readers are less likely to leave bad reviews)
How audiobooks have become a significant source of income for Rachel
The challenges of maintaining a high degree of productivity after this becomes a full-fledged business
Tonight we chatted with “medieval western” fantasy author Derek Siddoway. We discussed the challenges of marketing cross-genre fiction and also grilled him for tips he could share based on his experience in his day job at a PR agency. Before we got into the interview, we talked a bit about the recent changes to Amazon’s Kindle Unlimited program and what we think about them. You can get a summary of the changes on Kboards (and hear a lot of other opinions too).
Here’s some of what we went over during the interview:
Writing in a tiny cross-genre niche versus trying to break into a bigger genre, such as epic fantasy
Choosing cover art when you’re straddling genres
Choosing an Amazon category for your book when nothing really fits?
Are there some genres that just shouldn’t be crossed?
Getting started with social media (and how not to do it)
Being aware of your reputation and being a positive part of the online community
Does hiring a PR agency ever make sense for an indie author?
Should indies try some of the marketing that traditionally published authors (with publishers paying their way) do? Such as book signings and book tours?
Blogging as a form of marketing
Using “subscriber perks” as part of newsletter marketing