SFFMP 152: Pricing, Category Stuffing, Launching with Three Books, and Marketing Cross-Genre Novels

This week, we answered some listener questions that had been piling up. We touched on a variety of topics, such as…

  • Should you try to put your books in as many categories as possible, and what can we do about books that shouldn’t be there knocking us out of our Top 100s on Amazon?
  • Amazon’s page of keywords for getting into unlisted categories: Selecting Browse Categories.
  • How many downloads a day can you expect from permafree titles?
  • Is it worth trying to sell English novels in countries where English isn’t the primary language?
  • How can trad publishers get away with charging 9.99 or more for ebooks, and can indies do this if their books are well edited and professionally done?
  • How do you market cross-genre books that fall into more than one category?
  • How do you guys feel about killing characters, and does it ever get easier?
  • How does your plotting process work?
  • Has anyone tried Kobo Plus yet and gotten results?
  • Where you can advertise as a newer author with less than twenty reviews on your book? Here are the links to the spreadsheets Lindsay mentioned (that C. Gockel maintains). We’re not sure if they’re up to date though, so let us know if you know of a good and recent resource. Where to Advertise Free Ebooks | Where to Advertise 99 Cent Ebooks.
  • How did Lindsay relaunch her pen name successfully after a long gap between releases?
  • If you want to write three books before launching any of them, can you use novellas as part of the plan?

Jeff and Lindsay are working on new projects, but Jo has some links if you want to check out what he’s up to right now. Here’s his serial-in-progress: The Adventures of Rustle and Eddy. Also, he’s recently done a series of “How I Write” blog posts, which cover his plotting process, among other things.

 

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SFFMP 54: Marketing Books on a Long Release Cycle with Moses Siregar III

We chatted with Moses Siregar III tonight, a busy epic fantasy author with two novels out. Like many folks in our audience, he has a lot on his plate, and it takes a while for him to write, edit, and publish new books. We talked about whether it’s better to self-publish or seek a traditional deal with this kind of schedule and what kind of marketing you can do when you don’t have the momentum of frequent releases behind you.

Moses also talked about his experience with podcasting (he was a host on Adventures in SciFi Publishing for some time) and how he met other authors and made some helpful contacts through seminars and conventions. When trouble with wrist problems bothered him, he became a fan of walking around the neighborhood and dictating his story. He used a service called iDictate which, for a reasonable fee, transcribes what you dictate into your phone.

We discussed some of the challenges, both of marketing and keeping the momentum going, when you write long epic fantasy novels. Since he doesn’t release his novels that quickly, Moses decided to make preview novellas for both of his books, as a way of getting something out there during the in-between years.

Check out the rest of the interview for more!

When you’re done, you can visit Moses’s SciFiFantasyBooks YouTube Channel or stop by his blog and visit him on Facebook. Grab The Black God’s War on Amazon or Smashwords, or try out his latest, The Ninth Wind.

 

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SFFMP 40: Going Wide and Selling More on Platforms Besides Amazon

On this hot summer day, we chatted amongst ourselves about going wide and improving sales on the sites other than Amazon, specifically Kobo, Apple, and Barnes & Noble. We even brought up the subscription sites (Scribd and Oyster) and Google Play. We also answered a couple of listener questions.

Here’s a closer look at what we covered:

  • Does it matter what time of year you launch a new series? I.e. are summer sales slow, and should you wait until fall?
  • When is it acceptable to call yourself an Amazon bestseller?
  • What are the pros and cons of publishing on all of the stores versus going exclusive with Amazon?
  • How the heck do you sell books on those other sites anyway? We talked about using the free book or the 99-cent intro boxed set, trying to talk with the distributors to get promotions, linking to all of your books on all of the sites, and including sneak previews to entice the people who read the freebies to pick up the rest of the series.
  • Should you adjust prices at all on the other sites?
  • Is it better to go through a distributor such as Smashwords or Draft2Digital or upload directly everywhere that you can?
  • The link to the “first in series free” thread Lindsay mentioned (though it looks like it isn’t being monitored by Kobo any more). Someone suggested you can fill out this form on Kobo to be considered.

 

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