SFFMP 42: Selling More on iBooks, Boxed Set Strategies, and Using Pre-Orders to Hit Bestseller Lists

Hey, everyone! We shared a lot of information today. We answered a few reader questions and then jumped into Lindsay’s notes from some of the panels at the RWA Con. The topics included selling more books on Apple’s iBooks, setting up multi-author boxed sets, using pre-orders to hit bestseller lists (such as USA Today and the NY Times), and a handful of mistakes to avoid as an author (these were different than some of the mistakes we’ve already shared in the past).

Here’s a closer look at the notes and the links we mentioned on the podcast:

  • Making the USA Today bestseller list with a multi-author boxed set
  • Getting bookmarks and other author swag made
  • John L. Monk‘s report on his experiences with Vellum¬†for ebook formatting.
  • Getting started using a pen name and potential selling/legal complications
  • Starting up your own podcast as promo for your work (or just for schmoozing authors)
  • Short stories, selling them individually versus bundling them into a collection (an article on getting inexpensive covers for short stories/serials done on Fiverr)
  • Selling foreign rights as an indie (using an agent who specializes in foreign rights or finding a contract consultant that specializes in publishing for a one-time deal)
  • Paying for your own translations and the costs (upwards of $10,000 for a 80,000-word novel)
  • Where to consider looking for deals/rights sales — for example, Germany¬†is popular with science fiction and fantasy authors.
  • Babelcube and other sites that connect authors with translators for royalty splits might not be quite there yet (tough to find experienced high-quality translators).
  • Respecting the tropes and giving people what they want/expect to sell more
  • Be “the author” on social media sites such as Facebook and Twitter — readers will follow, expecting to be entertained, so keep personal stuff to a minimum
  • Interested in Facebooks ads? Maybe check out Amy Porterfield’s site and podcast.
  • More on Lindsay’s experience with a boxed set and hitting the USA Today list.
  • Using different pen names for different series in different genres
  • How to appear in more popular authors’ also-boughts on Amazon
  • Apple affiliate program and adding specific iBooks links to the backs of your Apple ebooks
  • Requesting your 250 free promo codes on Apple to giveaway your iBooks to early reviewers/bloggers/etc.
  • The best day to release a book if you hope to make a best seller’s list (and how many sales it takes for the USA Today list versus the NYT list)
  • Using Thunderclap or Headtalker to help with a release
  • Setting up “asset-less” pre-orders up to a year in advance on Apple


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