SFFMP 91: Set-It-and-Forget-It Marketing and Selling Well in Non-Amazon Bookstores

Today, Jeff, Jo, and Lindsay talked about their strategies for selling books in the non-Amazon bookstores, such as Kobo, Barnes & Noble, Google Play, Smashwords, and Apple. They also discussed some of the tactics they’ve used over the years that they would consider “set it and forget it marketing.” These are things they did once and that have continued to result in book sales month in and month out.

They also addressed some listener questions about Amazon ebook giveaways and setting up author newsletters. (Here’s a link to the WordPress plug-in that Jeff uses: Newsletter.)

Lindsay went into some details about the successful launch of her recent science fiction series, including the promos she scheduled and how and why she went about creating a new mailing list just for the sci-fi.

Here are the promo sites she used (these will accept new releases, but sometimes require that an author have previously published books with good reviews): Fussy Librarian, Ereader News Today, Books Butterfly, Free Kindle Books and Tips, and Bknights. Lindsay forgot to mention it, but ENT and Books Butterfly were the most worth it in terms of delivering sales, at least for her title in this case.

Links to Jo’s DeviantArt people:

The digital sculptor of Squee the Funk was Liz Landis.

The Sculptor that won the acclaim on DA was Viistar, and here’s the post of Jo’s project: http://viistar.deviantart.com/art/Ivy-Turn-620932412


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Marketing and E-Publishing Predictions for 2015 — what we believe will still work and what won’t

We have guests scheduled for January, so this should be the last show with just the three of us for a while. We discussed whether marketing and selling books got harder for indie authors in 2014 and, since there are only a couple of days left in the year, we gave some publishing predictions and some marketing trends that we believe could come to pass in 2015. At the end, we also shared a few of our own writing/publishing resolutions for next year.

Here’s a look at some of the topics we covered:

  • How has Kindle Unlimited effected us and will authors continue to have to deal with subscription services (possibly more of them from Amazon competitors) as time goes on?
  • Are things getting tougher, and was it indeed the year of the quitter, as discussed in Kris Rusch’s Things Indie Writers Learned in 2014?
  • How networking and collaboration on projects and marketing may become even more important to authors in the future
  • Will multi-author bundles still be popular, or will they be replaced by something else?
  • We might see more co-authoring, shared worlds, and pen names where multiple authors write under the name to increase the number of annual releases
  • Pre-orders, are they useful now and how might one take advantage of the benefits in the future?
  • How Lindsay started a new pen name in October of 2014 and did well with it, even as a completely “new” (anonymous) author: Pen Name Launch 1 (results after 1 month) & Pen Name Launch 2 (results after 10 weeks)

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