SFFMP 40: Going Wide and Selling More on Platforms Besides Amazon

On this hot summer day, we chatted amongst ourselves about going wide and improving sales on the sites other than Amazon, specifically Kobo, Apple, and Barnes & Noble. We even brought up the subscription sites (Scribd and Oyster) and Google Play. We also answered a couple of listener questions.

Here’s a closer look at what we covered:

  • Does it matter what time of year you launch a new series? I.e. are summer sales slow, and should you wait until fall?
  • When is it acceptable to call yourself an Amazon bestseller?
  • What are the pros and cons of publishing on all of the stores versus going exclusive with Amazon?
  • How the heck do you sell books on those other sites anyway? We talked about using the free book or the 99-cent intro boxed set, trying to talk with the distributors to get promotions, linking to all of your books on all of the sites, and including sneak previews to entice the people who read the freebies to pick up the rest of the series.
  • Should you adjust prices at all on the other sites?
  • Is it better to go through a distributor such as Smashwords or Draft2Digital or upload directly everywhere that you can?
  • The link to the “first in series free” thread Lindsay mentioned (though it looks like it isn’t being monitored by Kobo any more). Someone suggested you can fill out this form on Kobo to be considered.

 

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SFFMP 25: Marketing, Pre-Orders, and Distribution with Smashwords Founder Mark Coker

Tonight, we had Smashwords founder Mark Coker on the show, and he gave us a lot of great information on working the pre-order system on Apple, Barnes & Noble, etc., marketing on Smashwords and sites it distributes to, and selling more books overall. Here are some of the highlights of the interview:

  • How Mark’s book, The Boobtube, led him to create Smashwords back in 2008
  • How to take advantage of pre-orders on Smashwords, Apple, Barnes & Noble, and Kobo, etc. (Unlike with Amazon, you get a big boost on release day, because the orders accumulate and all count toward your Day 1 sales.)
  • Possibly getting extra merchandizing love with retailers such as Apple, based on strong pre-order interest and early sales
  • New features coming to the Smashwords pre-order system, such as assetless pre-orders (so you don’t need to have the finished manuscript in order to make your book available for order)
  • Don’t worry — no penalties at Smashwords for missed deadlines on pre-orders, but you can upload up to 12 months ahead, so you can give yourself plenty of time
  • Getting books into libraries through Smashwords (OverDrive/Library Direct) and Mark’s thoughts on new sites such as EbooksAreForever.com.
  • Why still use a distributor? Makes it easy to get books out without having to be on each platform (on Barnes & Noble, you actually end up making more on books priced under $2.99)
  • Scribd, Oyster, and other smaller retailers that you can only get into via a distributor
  • The Smashwords affiliate program (getting other people to plug your book for you — and giving them an incentive to do so)
  • Common mistakes Mark sees authors making
  • Are permafree series starters still working?
  • What’s coming next to Smashwords

Whether you use Smashwords or not, you might gain something from checking out Mark’s helpful books: Secrets to Ebook Publishing Success (Amazon | Smashwords) and Smashwords Book Marketing Guide – How to Market any Book for Free (Amazon | Smashwords)

 

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