SFFMP 127: Book Launch Tips, Mistakes People Make with Amazon Algorithms, and Writing a Trilogy in 12 Weeks

Today, Chris Fox joined us to talk about book launches, book RE-launches, reasons why the Amazon algorithms may not be plugging your book, and writing a trilogy in twelve weeks. The author of non-fiction titles such as 5,000 Words Per Hour and Writing to Market, he’s joined us twice before on previous episodes:

Writing 5,000 Words an Hour and Selling Zombies and Werewolves

Selling More by Writing to Market + A Novel in 21 Days

Here’s some of what we covered today:

  • What Chris has been up to since finishing his Void Wraith Trilogy, the military SF he wrote to market last year, and how it ended up doing overall.
  • Why he’s writing a trilogy in 12 weeks and planning to release the books in rapid succession.
  • Some of the benefits of writing more than the first novel in a series before publishing any of them.
  • The importance of taking time off and taking time for passion projects.
  • Strategies for launching into crowded niches.
  • Whether Chris will do 99 cents for his launch of Book 1.
  • Using Facebook and Amazon ads to find a target audience and whether they’re proving effective (and affordable) right now.
  • Why it’s worthwhile to think about your character names instead of just throwing things out there.
  • Accountability tricks for sticking to one’s goals.
  • Launching a novel when you haven’t built up a list yet.
  • Why you might not want to tell everyone you know about your new novel — the confusing effect that can have on Amazon’s algorithms.
  • Relaunching a novel or series that didn’t do well out of the blocks.

You can find Chris and his video series on his site or on his YouTube channel. You can order Write to Market and Six-Figure Author on Amazon, and his new book, Relaunch Your Novel, will be out in May. You can also check out his fiction, starting with Destroyer or No Such Thing as Werewolves.

 

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.

SFFMP 108: Amazon Ads, Mastering Email Marketing, and Effective Social Media

Today, Jo and Lindsay chatted with Tom Corson-Knowles, non-fiction author, host of the Publishing Profits podcast, and entrepreneur. He does a lot of work with authors and has seen what’s working well for branding and improving sales, so we had a good discussion, covering everything from Amazon advertising (which has recently opened up to be available to everyone, not just those exclusive with KDP Select) to email marketing to social media.

Here are a few of the highlights of what we discussed:

  • What exactly Amazon ads are and how they work for authors.
  • How much you can expect to spend and what a respectable ROI or ACoS (Advertising Cost of Sales) looks like.
  • Product Display ads versus Sponsored Product Ads.
  • Keyword targeting and scaling up if you’re not getting enough impressions/clicks.
  • Making sure your cover/brand is appealing, since you’ve got to lure browsers away from the book page they’re on to click your ad.
  • Whether Amazon ads can make sense with a 99-cent book or a permafree one (and series starters versus stand alones).
  • Best practices when it comes to email marketing.
  • What your first follow-up message should look like after a new subscriber signs up.
  • The types of goodies you can give away to entice readers to sign up.
  • Whether you should start separate email lists if you branch into other genres.
  • How often you should be emailing your list as an author.
  • Whether you should worry if you get unsubscribes after sending out a newsletter.
  • If you should consider a pop-up to get more reader signups from your blog or website. (Tom uses SumoMe for handling pop-ups and signups.)
  • When it makes sense to ignore the common advice of “You have to be on Facebook” or “You have to be on Twitter.”
  • Finding ways to market online that jive with your personality and what you’re willing to do.

You can check out Tom’s courses on his site, take a peek at his books on Amazon, or subscribe to his podcast.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

Like us on Facebook.