Today we chatted with paranormal romance author Anna Lowe. She got her start in 2015, made $26,000 that first year, and then made more than $50,000 in 2016. We asked her about what it’s like for those starting new, and how she’s broken into a fairly competitive genre.
Here are a few more specifics:
Writing stories that can cross genres (Anna’s books can be filed under Romance > Western as well as paranormal romance) and perhaps appealing to more than once audience.
Focusing on shorter novels in genres that are accepting of them, so that you can publish more often, even if you’re not a super speedy writer.
Anna’s thoughts on jumping into a competitive genre as a newer author.
Tropes that people expect in PNR and whether it’s okay to turn some of them on their heads.
How she’s had good experiences with short stories, despite advice to ignore them in favor of writing novels.
Getting involved with Facebook author and fan groups as a way of finding people to network with and also potential ARC reviewers.
Putting together a solid ARC team and following up to make sure people are actually posting reviews.
Setting daily writing goals to keep the books coming out, even when you’re busy with a full-time job and a family.
Experimenting with audiobooks and figuring out how to market them.
We’re talking to paranormal romance/urban fantasy author Kristen Painter today. She’s been traditionally published and is now self-publishing her popular Nocturne Falls books, a light-hearted paranormal romance series that’s been selling well. She’s also been doing great with the audiobooks through ACX, recently passing 40,000 in sales, so we asked her about what’s led to her great success there.
Here are a few details of what we covered:
How Kristen got her start in traditional publishing and when she switched to indie
Finding an underserved niche with comedic paranormal romance without the graphic content that is often a part of the genre
The difference between urban fantasy and paranormal romance, as far as tropes and what audiences expect
The state of the genre and how urban fantasy/PNR are for newer authors
When it makes sense to pay for the production of your own audiobooks (Kristen mentioned a 5 to 1 figure, i.e., you might get 5 ebook sales for each audiobook sale)
Whether to opt for a royalty split or pay a narrator outright
How important choosing a good narrator is with audiobooks (and how to find one you like)
Whether it’s better to launch the audiobook as close to the ebook release as possible or whether it doesn’t make much of a difference
Why Kristen shoots for at least 8 hours of narration for her audiobooks
The first half of the show is all about finding a narrator and getting your audiobook produced using Amazon’s ACX platform (we also covered equipment and potential pitfalls you should be aware of if you want to do it yourself). In the second half of the show, we got into the marketing side of things.
Here’s some of what we covered related to production:
What is ACX and how does it work to connect authors to narrators/producers?
The royalty-splitting option, for those doing it on a budget, versus the flat-fee-per-finished-hour option
How to get a $100/hour stipend from ACX to make your royalty split option more appealing to narrators
Hours verses finished hours and just how much work really goes into producing an audiobook (not to mention doing all those different character voices!)
Here’s what we talked about related to marketing:
Which genres seem to do best in audiobook form (hint: longer books are often more appealing, because most Audible customers pay for credits that get them a book a month, so the longer, higher priced books seem to be better deals).
Making use of the 25 review copies that Audible gives you (and how to make sure the people you give those codes to buy your book instead of someone else’s!). Make sure to check out Simon’s video on Making Better Use of Audible’s Promotional Codes. You can also pick up his Audiobooks for Indies ebook for even more information.
How ACX allows you to share a fifteen minute sample on YouTube, your site, social media, etc. Simon recommends grabbing a scintillating few minutes from the middle rather than the title, acknowledgements, etc.
AudaVoxx, a site where you can list audiobook giveaways.
Taking advantage of Audible’s free-first-book-with-a-subscription policy to entice your mailing list subscribers to grab your book, even if they’ve never been Audible members before and don’t usually buy audiobooks.
The importance of reviews (yes, the ones that are specifically for the audiobook are what you need here)
If there are any sites out there like Bookbub that can help authors sell their audiobooks (alas, the answer is not yet, largely because authors can’t control pricing on their audiobooks and put them on sale)