SFFMP 105: A Successful Stand Alone YA Fantasy Novel Launch and Building a Big Mailing List

This week, we chatted with Megan Crewe, a YA author who shifted from traditional publishing to self-publishing for her latest release, a contemporary YA fantasy with Asian flare, A Mortal Song. She was launching this as a stand alone, with no future series planned, so we asked her how she went about having a good launch with a single title.

** Note, we had a tech problem with Google Hangouts cutting the show out early. Sorry about that. It’s just the last few minutes that are missing.

Here are a few more details on what we covered:

  • Whether Asian-inspired fantasy is challenging to market since it’s a smaller niche.
  • The challenges of launching a stand alone novel versus a Book 1 in a new series.
  • Pricing strategies for launch.
  • Building up a big mailing list quickly with giveaways.
  • Doing mailing list swaps with other authors in your genre.
  • Megan’s KBoards thread about her launch and the sponsorship sites she booked.
  • Marketing for traditionally published books versus indie books.
  • Genre hopping under the science fiction and fantasy umbrella.
  • Pre-orders when launching a book that’s exclusive with Amazon (KDP Select), yay or nay?
  • Publishing a paperback ahead of time to enable early reviews on your Kindle book page.
  • Strategies for getting early reviews.

Interested in learning more about Megan or checking out her books? Visit her on her website or check her out on Amazon. You can also find A Mortal Song on Amazon.


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