SFFMP 105: A Successful Stand Alone YA Fantasy Novel Launch and Building a Big Mailing List
This week, we chatted with Megan Crewe, a YA author who shifted from traditional publishing to self-publishing for her latest release, a contemporary YA fantasy with Asian flare, A Mortal Song. She was launching this as a stand alone, with no future series planned, so we asked her how she went about having a good launch with a single title.
** Note, we had a tech problem with Google Hangouts cutting the show out early. Sorry about that. It’s just the last few minutes that are missing.
Here are a few more details on what we covered:
- Whether Asian-inspired fantasy is challenging to market since it’s a smaller niche.
- The challenges of launching a stand alone novel versus a Book 1 in a new series.
- Pricing strategies for launch.
- Building up a big mailing list quickly with giveaways.
- Doing mailing list swaps with other authors in your genre.
- Megan’s KBoards thread about her launch and the sponsorship sites she booked.
- Marketing for traditionally published books versus indie books.
- Genre hopping under the science fiction and fantasy umbrella.
- Pre-orders when launching a book that’s exclusive with Amazon (KDP Select), yay or nay?
- Publishing a paperback ahead of time to enable early reviews on your Kindle book page.
- Strategies for getting early reviews.