SFFMP 35: The Challenges of Selling Cross-Genre Fiction with Derek Siddoway
Tonight we chatted with “medieval western” fantasy author Derek Siddoway. We discussed the challenges of marketing cross-genre fiction and also grilled him for tips he could share based on his experience in his day job at a PR agency. Before we got into the interview, we talked a bit about the recent changes to Amazon’s Kindle Unlimited program and what we think about them. You can get a summary of the changes on Kboards (and hear a lot of other opinions too).
Here’s some of what we went over during the interview:
- Writing in a tiny cross-genre niche versus trying to break into a bigger genre, such as epic fantasy
- Choosing cover art when you’re straddling genres
- Choosing an Amazon category for your book when nothing really fits?
- Are there some genres that just shouldn’t be crossed?
- Getting started with social media (and how not to do it)
- Being aware of your reputation and being a positive part of the online community
- Does hiring a PR agency ever make sense for an indie author?
- Should indies try some of the marketing that traditionally published authors (with publishers paying their way) do? Such as book signings and book tours?
- Blogging as a form of marketing
- Using “subscriber perks” as part of newsletter marketing