SFFMP 35: The Challenges of Selling Cross-Genre Fiction with Derek Siddoway

Tonight we chatted with “medieval western” fantasy author Derek Siddoway. We discussed the challenges of marketing cross-genre fiction and also grilled him for tips he could share based on his experience in his day job at a PR agency. Before we got into the interview, we talked a bit about the recent changes to Amazon’s Kindle Unlimited program and what we think about them. You can get a summary of the changes on Kboards (and hear a lot of other opinions too).

Here’s some of what we went over during the interview:

  • Writing in a tiny cross-genre niche versus trying to break into a bigger genre, such as epic fantasy
  • Choosing cover art when you’re straddling genres
  • Choosing an Amazon category for your book when nothing really fits?
  • Are there some genres that just shouldn’t be crossed?
  • Getting started with social media (and how not to do it)
  • Being aware of your reputation and being a positive part of the online community
  • Does hiring a PR agency ever make sense for an indie author?
  • Should indies try some of the marketing that traditionally published authors (with publishers paying their way) do? Such as book signings and book tours?
  • Blogging as a form of marketing
  • Using “subscriber perks” as part of newsletter marketing

You can find out more about Derek on his site and check out his first book online. Also, get self-publishing tips for authors who can’t quite quit their day jobs yet on his Everyday Author blog.


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