SFFMP 31: Producing and Marketing Audiobooks with Simon Whistler

We got up early to chat with Simon Whistler (who’s currently living in Prague) today. He’s the host of The Rocking Self Publishing Podcast and also the author of Bootstrapping for Indies (Self Publishing on a Budget) and Audiobooks for Indies (The One-Stop Guide for Authors Looking to Make More Money Selling Audiobooks). It’s because of that last book and because of his experience with narrating audiobooks that we wanted to have him on the show. We hadn’t covered marketing (or producing) audiobooks yet, and Simon knows a ton!

The first half of the show is all about finding a narrator and getting your audiobook produced using Amazon’s ACX platform (we also covered equipment and potential pitfalls you should be aware of if you want to do it yourself). In the second half of the show, we got into the marketing side of things.

Here’s some of what we covered related to production:

  • What is ACX and how does it work to connect authors to narrators/producers?
  • The royalty-splitting option, for those doing it on a budget, versus the flat-fee-per-finished-hour option
  • How to get a $100/hour stipend from ACX to make your royalty split option more appealing to narrators
  • What equipment and software authors need if they’re going to produce their own audiobook (Simon uses a Rode Podcaster USB Dynamic Microphone and has also heard good things about the less expensive Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone. For software, he uses the free Audacity).
  • Hours verses finished hours and just how much work really goes into producing an audiobook (not to mention doing all those different character voices!)

Here’s what we talked about related to marketing:

  • Which genres seem to do best in audiobook form (hint: longer books are often more appealing, because most Audible customers pay for credits that get them a book a month, so the longer, higher priced books seem to be better deals).
  • Making use of the 25 review copies that Audible gives you (and how to make sure the people you give those codes to buy your book instead of someone else’s!). Make sure to check out Simon’s video on Making Better Use of Audible’s Promotional Codes. You can also pick up his Audiobooks for Indies ebook for even more information.
  • How ACX allows you to share a fifteen minute sample on YouTube, your site, social media, etc. Simon recommends grabbing a scintillating few minutes from the middle rather than the title, acknowledgements, etc.
  • AudaVoxx, a site where you can list audiobook giveaways.
  • Taking advantage of Audible’s free-first-book-with-a-subscription policy to entice your mailing list subscribers to grab your book, even if they’ve never been Audible members before and don’t usually buy audiobooks.
  • The importance of reviews (yes, the ones that are specifically for the audiobook are what you need here)
  • If there are any sites out there like Bookbub that can help authors sell their audiobooks (alas, the answer is not yet, largely because authors can’t control pricing on their audiobooks and put them on sale)

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 30: Writing and Selling Science Fiction Romance with Anna Hackett

Tonight we interviewed the prolific Anna Hackett, a science fiction romance author from Perth Australia, who has a number of series going. She started with traditional publishing but soon shifted to self-publishing, and she has plenty to talk about for folks who are thinking of adding romance to their science fiction or fantasy.

Here’s some of what we touched on:

  • Working romance into your science fiction/fantasy — any pitfalls or advantages?
  • Going from traditional publishing to self-publishing
  • The benefits of writing in a small niche
  • Watching successful authors in your niche to see what they’re doing for marketing
  • Advice for new authors looking to self-publish
  • Tips for being prolific
  • What kind of cover art works best for science fiction with romance in it?
  • Using a free novella to encourage people to sign up for your newsletter
  • Are blog tours ever worth it?
  • The challenges of advertising “science fiction romance” when there’s never a category for it on the sponsorship sites such as Bookbub and Ereader News Today
  • Marketing tips for those who don’t have a big advertising budget

If you want to learn more, you can find Anna on her website, Twitter, and Facebook. If you like romance in your science fiction, you can check out the first book in her Hell Squad series for free. You can also grab one of her Phoenix Adventures novellas, Beneath a Trojan Moon, for free.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 29: Increasing Writing Speed and Publishing More Books

For today’s show, we talked about how we’ve learned to write more efficiently and get more books out there. After all, a lot of the marketing stuff we discuss on this show becomes more effective when you have numerous books, and maybe even numerous series, out there. It’s also easier to keep the momentum going if you have new adventures coming out every few months.

Here’s some of what we covered:

  • How each of us approaches plotting and whether we outline or pants
  • Whether we write down the “beats” for individual scenes before starting on them
  • Lots of tips that we’ve all learned for hitting our daily word count goals and staying on task
  • Tips from the book 2k to 10k: Writing Faster, Writing Better, and Writing More of What You love.
  • How over-editing can slow you down (and may not be that useful in the end)
  • How a series can make everything easier, since you’ve already established the characters and done the world building.
  • Dealing with being daunted by a story idea
  • Finding motivation to write every day and staying motivated for the long run
  • How to get readers to try a new series, especially if you jump genres
  • Ways of storing or backing up your work in the cloud and writing from anywhere

 

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 28: Marketing Steampunk and Working with a Small Press with AW Exley

Tonight we talked to AW Exley, the author of the popular steampunk adventures, The Artifact Hunters. She hails from rural New Zealand and signed on with Curiosity Quills, a small press, to start out. She’s since started publishing some of her work independently and spoke to us about the differences in marketing and control. Here’s a quick look at some of what we covered:

  • Advantages of going with a small press when you’re starting out
  • Why AW Exely decided to self-publish her more recent books
  • Spending time on social media and marketing versus just writing the next book in a series
  • The challenges of growing a private mailing list when a publisher is handling the backmatter (and putting their own newsletter link in)
  • The advantages of wearing a corset when pimping books to the steampunk audience. 😉 (And will Jo buy a corset or will he not?)
  • Tips for new writers
  • Dealing with bad reviews
  • Thoughts on what makes a good cover in the steampunk genre (and overused images/ideas)
  • Being the big fish in the small pond and choosing a smaller category on Amazon

You can check out AW’s first book, Nefertiti’s Heart (The Artifact Hunters Book 1), and visit her on Twitter or Facebook.

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 27: Running Newsletters (how, why, and tips), Entering Contests, and StoryBundle’s NaNoWriMo Opportunity

Hey, everyone! Tonight Jo, Jeff, and Lindsay devoted most of the show to discussing newsletters. What host do they use (or in Jeff’s case, how he does it himself with a WordPress plug-in), how often do they send out letters, what do they write about, how they use affiliate links to monitor sales (and make some extra money), and how to get readers to sign up in the first place.

Here are some more highlights, as well as the links that were mentioned in the show:

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 26: Self-Publishing and Marketing Tips for Children’s Genre Fiction with Ben Zackheim

Tonight we chatted with Ben Zackheim, middle-grade fantasy author, or “writer of smart books for smart children.” He’s worn a lot of hats in his working life and a few years ago switched from the game industry to self-publishing his own novels. He’s also a teacher at the School of Visual Arts in NYC, where he shows creative people how to market their work. You can say hi to him on Twitter and check out the first book in his Camelot Kids series on Amazon.

Here’s a little of what we talked about tonight:

  • The challenges of marketing middle-grade books
  • How independent publishing differs from film-making and video game creation
  • Working with artists for quality covers and possibly in-book material
  • Thoughts on blogging, social media, and “building a platform”
  • How many people are overlooking local markets in their marketing attempts
  • Utilizing visual artwork to help sell your books (Don’t have any? Commission some for your world and your character.)
  • Costly ads and other marketing schemes that should be avoided
  • Focusing on a series and publishing regularly
  • Is it worth trying to target fans of a popular series by writing something similar?
  • Getting a table at conventions and selling directly to your target audience
  • Amazon ads (and what analytics Amazon shares with authors) — will they be better in the future?

 

 http://traffic.libsyn.com/marketingsff/SFFMP-026_-_Book_Marketing_with_Ben_Zackheim.mp3?hc_location=ufi

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 25: Marketing, Pre-Orders, and Distribution with Smashwords Founder Mark Coker

Tonight, we had Smashwords founder Mark Coker on the show, and he gave us a lot of great information on working the pre-order system on Apple, Barnes & Noble, etc., marketing on Smashwords and sites it distributes to, and selling more books overall. Here are some of the highlights of the interview:

  • How Mark’s book, The Boobtube, led him to create Smashwords back in 2008
  • How to take advantage of pre-orders on Smashwords, Apple, Barnes & Noble, and Kobo, etc. (Unlike with Amazon, you get a big boost on release day, because the orders accumulate and all count toward your Day 1 sales.)
  • Possibly getting extra merchandizing love with retailers such as Apple, based on strong pre-order interest and early sales
  • New features coming to the Smashwords pre-order system, such as assetless pre-orders (so you don’t need to have the finished manuscript in order to make your book available for order)
  • Don’t worry — no penalties at Smashwords for missed deadlines on pre-orders, but you can upload up to 12 months ahead, so you can give yourself plenty of time
  • Getting books into libraries through Smashwords (OverDrive/Library Direct) and Mark’s thoughts on new sites such as EbooksAreForever.com.
  • Why still use a distributor? Makes it easy to get books out without having to be on each platform (on Barnes & Noble, you actually end up making more on books priced under $2.99)
  • Scribd, Oyster, and other smaller retailers that you can only get into via a distributor
  • The Smashwords affiliate program (getting other people to plug your book for you — and giving them an incentive to do so)
  • Common mistakes Mark sees authors making
  • Are permafree series starters still working?
  • What’s coming next to Smashwords

Whether you use Smashwords or not, you might gain something from checking out Mark’s helpful books: Secrets to Ebook Publishing Success (Amazon | Smashwords) and Smashwords Book Marketing Guide – How to Market any Book for Free (Amazon | Smashwords)

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 24: Why Reviews Are So Important, Getting Them Early On, and Dealing with Bad Reviews

Today Lindsay had some laggy internet going on, so naturally we did a show with just the three of us, where we all needed to talk a lot! With a few more pauses than usual, we discussed all aspects of book reviews: why you need them, how to get them, and how to deal with those pesky 1-stars. Here are a few more specifics of what we covered:

  • Why it’s so important to get reviews (social proof, proof for advertisers, and also possibly getting a bump from the Amazon algorithms for lots of reviews right after a release)
  • Things we did to get reviews of our early books and whether give aways and blog tours are worth it
  • What we’re doing now, as more established authors, to get reviews, especially for new series and new genres we may be exploring
  • Looking beyond Amazon to Goodreads and getting reviews in the other stores
  • How we deal with bad reviews
  • Whether we think you should ever respond to reviews
  • Ways to possibly make a bad review work in your favor

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 23: Marketing Dark Fantasy, Writing in a Series, and Selling Novellas

Tonight we had dark fantasy author Becca Andre on the show. She’s a relatively new author with three novels and two novellas out so far in her Final Formula series (the first ebook is free at Amazon, Smashwords, and other retailers if you want to check it out), but she’s gotten off to a great start.

Here’s some of what we talked about with her:

  • Writing and publishing while working a full time job and being a mom
  • The usefulness of writing workshops when you’re getting started
  • Branding the covers in a series and choosing an Amazon category (and even cover design) based on what’s less competitive (assuming a couple of options would work)
  • Novellas related to one’s main series and whether they’re worth doing or if readers are mainly interested in novels in the SF/F genre
  • Pricing for novellas versus novels
  • Effective ways of marketing a series, such as whether to focus on advertising the first book all the time or whether to spend money on plugging new releases too
  • Writing to a “key demographic” versus just writing what you want
  • Launching your very first novel at 99 cents so there’s less of a barrier to entry for potential readers
  • What to do as an author on Twitter and Facebook (i.e. posting snippets, updates, book news, etc.)
  • Using a Goodreads Giveaway (of a physical paperback) to get people to add the book and leave reviews there
  • Trying giveaways at times other than during a book launch, such as between books to generate interest and keep your name out there
  • Giving away a free “alternate PoV scene” to entice people to sign up for your newsletter

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

SFFMP 22: Book Bundles, Marketing Successes and Failures, and Creating Author Swag

We’re late getting a show up this week, but we are here! Tonight Jeff, Lindsay, and Jo chatted amongst themselves, covering a number of topics such as…

  • How Jeffrey had good luck boosting his sales by tinkering with keywords on Amazon.
  • How Jo making his first book temporarily free helped boosted sales of his Book 2 preorder.
  • How Lindsay increased sales on her omnibus by redoing the cover and blurb.
  • A few marketing/publishing things that ended up being a waste of time, or at least not very profitable for the time invested.
  • Our experiences with multi-author book bundles of which we’ve been a part.
  • Can too many authors make a multi-author bundle less effective? Can too few sabotage the potential? What’s the right number?
  • How Lindsay got a lot more interest in one of her series by putting together a bundle of the first three books.
  • Why the guys decided to put together a permafree epic fantasy book bundle with a few other authors
  • Jo’s experiments with creating 3D book swag on Shapeways.com and ordering blook plates for signings from Bookplate Ink.

 

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.

1 13 14 15 16 17 18