SFFMP 65: Optimizing Your Amazon Sales Page + Listener Questions Answered
Today Jeff, Jo, and Lindsay discussed how to improve your Amazon sales page so that people are less likely to click away, especially now that there are sponsored results and other distractions everywhere. They also answered some listener questions and shared some of their recent news and helpful tips.
Here are some of the highlights and the links mentioned during the show:
- Selling to male readers or getting more readers overall as a female author of science fiction
- How many words do you have to write for your work to be considered a novel, and at what length is it OK to charge novel prices for your ebook?
- How can you gauge if a series is selling well enough to continue or if it’s better to move on to something else?
- Using Bookfunnel to make it easier to give out free ebooks (they handle helping your readers with side-loading)
- The Kevin Kelly 1000 True Fans idea that you don’t need to be a best seller to make a living as an author, just to gradually accumulate enough true fans
- Whether entering keywords in your KDP dashboard can actually help
- Using keywords to get into bonus categories on Amazon (here’s the Amazon help page that tells you the words to use for the various categories)
- Making sure not to get in trouble with the titles and subtitles you use if adding keywords
- Using Author Central to claim your book, link editions (ebooks, paperbacks, audiobooks), and fill out the extras such as the “critical reviews” and “about the author” fields
- The need for book reviews to provide social proof and also help you compete against the ads for other books that appear on your own sales page
- Using taglines and hooks to catch people’s interest before they have to “click more” with the new Amazon page layouts