SFFMP 42: Selling More on iBooks, Boxed Set Strategies, and Using Pre-Orders to Hit Bestseller Lists

Hey, everyone! We shared a lot of information today. We answered a few reader questions and then jumped into Lindsay’s notes from some of the panels at the RWA Con. The topics included selling more books on Apple’s iBooks, setting up multi-author boxed sets, using pre-orders to hit bestseller lists (such as USA Today and the NY Times), and a handful of mistakes to avoid as an author (these were different than some of the mistakes we’ve already shared in the past).

Here’s a closer look at the notes and the links we mentioned on the podcast:

  • Making the USA Today bestseller list with a multi-author boxed set
  • Getting bookmarks and other author swag made
  • John L. Monk‘s report on his experiences with Vellum¬†for ebook formatting.
  • Getting started using a pen name and potential selling/legal complications
  • Starting up your own podcast as promo for your work (or just for schmoozing authors)
  • Short stories, selling them individually versus bundling them into a collection (an article on getting inexpensive covers for short stories/serials done on Fiverr)
  • Selling foreign rights as an indie (using an agent who specializes in foreign rights or finding a contract consultant that specializes in publishing for a one-time deal)
  • Paying for your own translations and the costs (upwards of $10,000 for a 80,000-word novel)
  • Where to consider looking for deals/rights sales — for example, Germany¬†is popular with science fiction and fantasy authors.
  • Babelcube and other sites that connect authors with translators for royalty splits might not be quite there yet (tough to find experienced high-quality translators).
  • Respecting the tropes and giving people what they want/expect to sell more
  • Be “the author” on social media sites such as Facebook and Twitter — readers will follow, expecting to be entertained, so keep personal stuff to a minimum
  • Interested in Facebooks ads? Maybe check out Amy Porterfield’s site and podcast.
  • More on Lindsay’s experience with a boxed set and hitting the USA Today list.
  • Using different pen names for different series in different genres
  • How to appear in more popular authors’ also-boughts on Amazon
  • Apple affiliate program and adding specific iBooks links to the backs of your Apple ebooks
  • Requesting your 250 free promo codes on Apple to giveaway your iBooks to early reviewers/bloggers/etc.
  • The best day to release a book if you hope to make a best seller’s list (and how many sales it takes for the USA Today list versus the NYT list)
  • Using Thunderclap or Headtalker to help with a release
  • Setting up “asset-less” pre-orders up to a year in advance on Apple

 

| Open Player in New Window

Click to download the mp3.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on iTunes.

Subscribe to the Science Fiction and Fantasy Marketing Podcast on YouTube.

Subscribe to the Science Fiction and Fantasy Marketing Podcast via RSS.