For today’s show, we talked about how we’ve learned to write more efficiently and get more books out there. After all, a lot of the marketing stuff we discuss on this show becomes more effective when you have numerous books, and maybe even numerous series, out there. It’s also easier to keep the momentum going if you have new adventures coming out every few months.
Here’s some of what we covered:
How each of us approaches plotting and whether we outline or pants
Whether we write down the “beats” for individual scenes before starting on them
Lots of tips that we’ve all learned for hitting our daily word count goals and staying on task
Hey, everyone! Tonight Jo, Jeff, and Lindsay devoted most of the show to discussing newsletters. What host do they use (or in Jeff’s case, how he does it himself with a WordPress plug-in), how often do they send out letters, what do they write about, how they use affiliate links to monitor sales (and make some extra money), and how to get readers to sign up in the first place.
Here are some more highlights, as well as the links that were mentioned in the show:
Today Lindsay had some laggy internet going on, so naturally we did a show with just the three of us, where we all needed to talk a lot! With a few more pauses than usual, we discussed all aspects of book reviews: why you need them, how to get them, and how to deal with those pesky 1-stars. Here are a few more specifics of what we covered:
Why it’s so important to get reviews (social proof, proof for advertisers, and also possibly getting a bump from the Amazon algorithms for lots of reviews right after a release)
Things we did to get reviews of our early books and whether give aways and blog tours are worth it
What we’re doing now, as more established authors, to get reviews, especially for new series and new genres we may be exploring
Looking beyond Amazon to Goodreads and getting reviews in the other stores
How we deal with bad reviews
Whether we think you should ever respond to reviews
Ways to possibly make a bad review work in your favor
After a week off, we’re back, and we had a good long chat tonight, covering all sorts of useful topics (we hope they’re useful, anyway!). We didn’t have a guest, so we interviewed each other on marketing/publishing subjects that we’re experienced with. Jeff answered our questions on Smashwords formatting, Jo talked about his experience with pre-orders and whether they’re a good idea for increasing book sales, and Lindsay talked about her experience in KDP Select and Kindle Unlimited (with her pen name).
Here’s a list of some of the topics we hit upon:
In the opening news, Lindsay argued why it’s a good idea to bundle the early books in a series
The gang discussed the fact that the SFWA is now allowing in small press and indie authors
Pre-orders on Amazon, yea or nay?
Why pre-orders on Smashwords, Apple, and Kobo are a good idea
How far out you can list pre-orders and what happens if you fail to get your finished manuscript up in time
Lots of formatting tips for dealing with the Smashwords meatgrinder
How KDP Select and Kindle Unlimited can increase visibility and be useful for new authors
Whether the perks of KDP Select are worth the exclusivity requirement or whether it’s better to go wide
We have guests scheduled for January, so this should be the last show with just the three of us for a while. We discussed whether marketing and selling books got harder for indie authors in 2014 and, since there are only a couple of days left in the year, we gave some publishing predictions and some marketing trends that we believe could come to pass in 2015. At the end, we also shared a few of our own writing/publishing resolutions for next year.
Here’s a look at some of the topics we covered:
How has Kindle Unlimited effected us and will authors continue to have to deal with subscription services (possibly more of them from Amazon competitors) as time goes on?
How networking and collaboration on projects and marketing may become even more important to authors in the future
Will multi-author bundles still be popular, or will they be replaced by something else?
We might see more co-authoring, shared worlds, and pen names where multiple authors write under the name to increase the number of annual releases
Pre-orders, are they useful now and how might one take advantage of the benefits in the future?
How Lindsay started a new pen name in October of 2014 and did well with it, even as a completely “new” (anonymous) author: Pen Name Launch 1 (results after 1 month) & Pen Name Launch 2 (results after 10 weeks)
Since it’s a few days before Christmas and we’re not scheduling any guests until the new year, we decided to chat amongst ourselves again, this time with a holiday marketing topic. As it turns out, none of us do a ton, but we chimed in on things we’ve tried and things that we believe aren’t worth the time, effort, expensive, etc.
Here’s a little of what we covered:
Giving away ebooks with Smashwords coupons
Giving away paperbacks and shipping costs
Can Christmas and other holidays actually help with ebook sales
Writing holiday-themed stories to take advantage of a holiday-loving market (possibly tougher with fantasy and science fiction)
Is it worth trying to book ads for Christmas
Are there any pitfalls that may come with releasing a book right before the holidays
Tonight, Laura Kirwan, Jeffrey Poole, Jo Lallo, and myself (Lindsay Buroker) went around in a virtual circle, talking about some of the mistakes we’ve made over the years, as related to publishing and marketing our books and, in some cases, choosing what to work on.
Here are a few of the topics we hit on:
Editors — how not to find them and how to find them (and don’t forget to ask for a sample edit!)
Cover art — the struggles of doing it yourself or even getting it right when you’re hiring a professional cover designer
Signing up for one-stop publishing packages — (hint: don’t do this)
The potential pitfalls of starting too many series at a time
Genre hopping and whether it makes sense to take a pen name