Happy New Year! The guys chatted amongst themselves on today’s show, talking about some of their predictions of where book marketing is going in 2018 (what’s making a return and what’s falling by the wayside?) and some of their own author resolutions. They also covered a number of listener questions on topics such as whether to advertise later books in a series, Facebook videos, and whether readers cross over to other genres and pen names.
Here are a few more of the specifics we talked about:
Jeff moving to Phoenix and leaving the day job to write full time.
Lindsay’s recent fantasy book launch and a few things that didn’t go as well as hoped.
Why Lindsay started a Patreon campaign for fans that want to get her books early.
When should you switch to advertising the newest in a popular series rather than the first book?
Some of the guys’ easiest and hardest sells when it comes to their own books, and what they leaned from the experiences.
Making sure not to continue to throw a lot of money at books that just aren’t able to sell on their own.
Why Jo and Lindsay are both planning to put out more free fiction (short stories) for their fans.
Whether it’s better to write and release more short novels or if longer novels give you an advantage.
Predictions that more authors will work to lessen their reliance on Amazon in the coming year.
Diversifying your author income.
Will we see a return of some popular book marketing tactics from a few years ago?
More and more authors writing in the same genre forming groups to help each other with promotions.
A possible return to an emphasis on finding your true fans and building a relationship with them rather than just worrying about scoring big with the Amazon algorithms.
The pros and cons of cross-over when you’re writing in multiple genres.
Whether video on Facebook ads will continue to grow and if there’s any use for authors.
On today’s show, Jo, Jeff, and Lindsay answered some listener questions and shared their notes from the workshop that Jo and Lindsay attended in October, Dean Wesley Smith and Kristine Katherine Rusch’s Business Masterclass. It was a week long workshop that covered dealing with Hollywood offers, handling foreign rights offers without an agent, increasing writing productivity, estate planning and tax stuff for authors (including when it makes sense to incorporate and which type of corporation in the US), and updates from Kobo on their plans to add audiobooks to their catalogue, among many other topics.
Here are some of the specifics of what the gang covered today:
Jo and Lindsay jumping into Patreon (right as Patreon changed their pricing structure and left folks in an uproar, of course!)
Whether NetGalley is useful for indie authors or primarily aimed at small presses.
If it’s okay to sell print and audiobooks in other stores if your ebooks are in KDP Select/Kindle Unlimited at Amazon.
Whether a pen name needs a separate social medial platform, website, and Goodreads account.
Whether an author with a new series ready to go should consider self-publishing or traditional publishing right now.
Saving money on taxes as a writer by incorporating.
The importance of getting an accountant that specializes in finances for creative people, such as authors, artists, musicians.
Keeping in mind that all the books you write are pieces of intellectual property and as such have some value.
Tips for hiring a virtual assistant (or nine).
Pricing for libraries if you’re trying to get your ebooks picked up by them.
Kobo to add audiobooks to its store.
Going non-exclusive with ACX or producing an audiobook through Findaway Voices in order to take advantage of some of the other up-and-coming markets besides iTunes/Amazon/Audible. Also being able to choose your price in these other marketplaces.
Why you may want to set up your books at IngramSpark as well as CreateSpace.
Why you don’t need an agent to negotiate on foreign rights deals.
Waiting for publishers in other countries to approach you versus methods of gaining their attention.
What to expect from foreign rights sales in terms of money and reception of your books in other countries.
Today, Jo and Lindsay talked about their experiences selling ebooks and paperbacks directly from their sites, along with some of the pros and cons of doing so and tax considerations. They also ran through a checklist of things to look at if your book isn’t getting the sales you were hoping for.
Here are some of the highlights of the show:
Jo talked about why he took one of his recent titles out of Kindle Unlimited after a quarter.
Lindsay talked about buckling down and knocking out ten thousand words a day to meet some goals.
Selling signed paperbacks direct from your site and also doing special editions or early releases of ebooks from your site when you have a fanbase eagerly waiting for new material in a series they love.
Some of the pros of selling direct (keeping a higher percentage on each sale, getting the email addresses of known buyers, and not relying completely on any one store).
Some of the cons of selling direct (few people make it work for fiction ebooks, it’s not as easy of a process for the readers, dealing with customer service, and the extra work of installing and maintaining an e-store).
Tax considerations (keeping receipts and when Paypal will send you a 1099 if you use them for your direct sales).
How many downloads a day can you expect from permafree titles?
Is it worth trying to sell English novels in countries where English isn’t the primary language?
How can trad publishers get away with charging 9.99 or more for ebooks, and can indies do this if their books are well edited and professionally done?
How do you market cross-genre books that fall into more than one category?
How do you guys feel about killing characters, and does it ever get easier?
How does your plotting process work?
Has anyone tried Kobo Plus yet and gotten results?
Where you can advertise as a newer author with less than twenty reviews on your book? Here are the links to the spreadsheets Lindsay mentioned (that C. Gockel maintains). We’re not sure if they’re up to date though, so let us know if you know of a good and recent resource. Where to Advertise Free Ebooks | Where to Advertise 99 Cent Ebooks.
How did Lindsay relaunch her pen name successfully after a long gap between releases?
If you want to write three books before launching any of them, can you use novellas as part of the plan?
Jeff and Lindsay are working on new projects, but Jo has some links if you want to check out what he’s up to right now. Here’s his serial-in-progress: The Adventures of Rustle and Eddy. Also, he’s recently done a series of “How I Write” blog posts, which cover his plotting process, among other things.
The guys discussed the various tactics they’ve tried and promotions they’ve participated in that have helped keep their older titles selling, especially in finished series that haven’t seen new releases in a while.
Here’s the short list, though they also answered listener questions and expounded on these quite a bit. As usual, it wasn’t a short show!
1. Run a sale on Book 1 (free/99 cents) while booking promos
2. Put together a boxed set of the first 3-4 books and run promos on it.
3. Publish new stories (short stories or novellas, if not novels) that tie into your old, completed series.
4. Publish short stories for your old series in multi-author anthologies that will lead people into your books.
5. Join or put together a multi-author boxed set, using one of your old Book 1s. It’s a chance to basically promo something new for all the authors involved.
6. If you have a number of series, consider putting together a “sampler” boxed set with your own Book 1s (maybe publishing something new to entice regular readers who already have the other stuff to buy).
7. Relaunch with new blurbs, categories, and new covers, especially if your original ones were done on the cheap and/or don’t seem a perfect fit.
8. Facebook/AMS ads for a steady trickle of sales.
9. Sales/freebies combined with joint authors promos or newsletter swaps.
10. Keep your community active and engaged in social media with polls/discussions/artwork. Word of mouth is easier to get when you’ve got people talking.
11. Create print copy giveaways on Goodreads, or on your own blog. Engage the readers. Make them do something different, or fun, to “enroll” in contest.
12. Network with other authors. Offer to write a “guest” blog post. Offer newsletter swaps.
On today’s show, we were joined by Ashley and Maura from Instafreebie. If you haven’t heard about the service yet, it’s a spot where you can upload free ebooks (previews, short stories, and novellas are fine), and it makes it easy for potential readers to download them and load them on their e-readers. You also have the option of requiring readers to share their email addresses in order to download the ebooks, so it can be a way to start growing a mailing list. A lot of our previous guests have used the service, and many authors attest to its usefulness, especially in conjunction with multi-author promotions.
Here’s some of what we talked about on the show:
How Instafreebie works and how it differs from Bookfunnel, another service that can facilitate giving away ebooks.
Giving away books (such as series starters) versus giving away short stories or previews of novels.
Making sure to put your call to action (i.e. buy Book 2 in the series here!) in the back of the ebooks you give away.
Using Instafreebie (and collecting email addresses) versus making books free on Amazon, Kobo, B&N, etc.
Whether cliffhangers, at the ends of free novels or previews, work or if the readers are left irritated.
Using a drip campaign (or auto-responder) to reach out to readers after they’ve shared their email addresses.
Instafreebie’s recommendation engine and other ways to increase discoverability outside of what you do for promo.
Organizing a group giveaway and asking them for a plug (submit requests to email@example.com)
How newer authors can leverage Instafreebie to build a fan base when they don’t have a big social media presence or mailing list for driving traffic.
How books are chosen to be shared on the Instafreebie blog for extra promotion.
If you’re interested in signing up for their service, find it at Instafreebie.com.
Based on print, audio, and ebook of the Amazon US store only:
1,340 authors are earning $100,000/year or more from Amazon sales. But half of them are indies and Amazon-imprint authors. The majority of the remainder? They come from traditional publishing’s longest-tenured “old guard.”
Fewer than 115 Big Five-published authorsand 45 small- or medium-publisher authors who debuted in the past five years are currently earning $100K/year from Amazon sales. Among indie authors of the same tenure, more than 425 of them are now at a six-figure run rate.
More than 50% of all traditionally published book sales of any format in the US now happen on Amazon.com.
85% of all non-traditionally published book sales of any format in the US also happen on Amazon.com.
On this week’s show, the guys chatted amongst themselves, covering such topics as how their summer book launches are going, finding an editor when you write cross-genre fiction, and basic and more advanced mailing list tactics.
Here are a few of the specifics they discussed:
• Where do the guys host their mailing lists?
• Is a mailing list necessary if you’re already on social media?
• What kinds of things do you say to your subscribers?
• How often should you email your subscribers?
• Should you email twice about the same release to ensure people saw it?
• Using free books or bonus stories to encourage people to subscribe.
• What kind of open rates should you expect as a genre fiction author?
• Should you scrub your mailing list to get rid of the dead weight (people who aren’t opening messages)?
• Should you segregate your mailing list? (i.e. sort by demographics, most opens/clicks.)
• Staggering the way you promote a book launch to create more of a steady trickle of sales during release week than a spike.
• Setting up an autoresponder series.
• Including links to backlist at the bottoms of your first auto-responder email.
Today, the guys answered listener questions, and Jeff and Lindsay interviewed Jo about what he learned at the big Book Expo America convention last week. There were reps from Bookbub and panels that discussed Goodreads, ebooks in libraries, and the new weekly Amazon best-seller and most-read charts, so there was plenty to discuss.
Here are some of the highlights:
Is it possible to find the next big trends early?
When it comes to success in self-publishing, how much relies on craft and how much on business and marketing?
When it comes to audiobooks and ACX, are you better off paying up front or doing a royalty split with a narrator?
How to market the second book in a series.
How many books did the guys have out before they were able to switch to writing full time?
How the BEA conference was different this year from last year when Jo went.
Uses for the new Amazon Charts showing the most purchased and most read books each week.
Ebook trends in libraries.
Getting ebooks into libraries and the increase in audiobook borrows, including digital ones.
What Bookbub gives preference to when deciding whether to choose or accept a book for a sponsored ad.
Bookbub’s new pre-order alerts and other ways you can market with them beyond the typical ads.
We switched things up this week and had a guest come on and interview us. Lindsay, Jeff, and Jo did their best to answer questions on marketing and publishing from science fiction author (and contest winner) Lon Varnadore.
Here are some of the questions he asked us:
Is permafree still viable? What about the 99-cent model?
Are there any sub-genres where indies aren’t well-represented?
Are authors still publishing serials and how well are they working now?
When does it make sense to make the jump to being a full-time author?
Are you guys using “reader magnets” to get people onto your lists, and how effective is this?
Kindle Unlimited or wide?
Has your marketing advice changed from when you started this podcast in September 2014 to now?
And the most important: if you could switch place with one of your characters, which would it be?