This week, we chatted with non-fiction and YA fantasy author Ben Hale. A former business owner, he did a lot of research before jumping into self-publishing his first fantasy novels in 2012. After six months, he was able to go full-time. His recent non-fiction release, co-written with Honorée Corder, talks about the business side of writing and publishing, with tips for taking your career to the next level.
Here are a few of the specifics we talked about:
Researching the market and what’s working for successful authors before jumping in to publishing.
Why being fluent in a language may not be enough when it comes to translating your own books.
The changes to the market that Ben has seen since he first started publishing in 2012.
Creating multiple series that interlink and are set in the same world so that readers will naturally want to go from one to the other.
Some of the challenges of marketing to young adult readers and why some YA books appeal to adults more than others do.
The importance of releasing regularly — Ben tries to put out a new novel every 3 to 4 months.
Developing a business mindset as an author.
What to look at if you have a number of books out, but they aren’t selling as well as you expected.
How far ahead goals or visions should extend.
Starting out with the business mindset so that you’re ready for success farther down the road.
Learn more about Ben Hale and grab his starter library at his website, Lumineia. You can also follow him on Facebook and Twitter, and check out the helpful book that he and Honorée Corder wrote, Write Like a Boss.
Today, we were joined by librarian and urban fantasy author Dale Ivan Smith who launched his first series, The Empowered, earlier this year. He talked about the challenges of writing across genres, getting into a crowded subgenre such as urban fantasy, and why he started in Kindle Unlimited and later went wide. We also asked him how one can get self-published books into libraries and what he learned from attending the Donald Maass workshop on the emotional craft of fiction.
Here are a few of the specifics we touched on:
Pricing your ebooks to be attractive to librarians.
Talking to local librarians and what it’s good to show them (i.e. reviews, awards) when you’re pitching your book.
Asking your readers to put in requests at their local libraries for your books.
Whether libraries cycle books out of their system based on popularity.
Whether workshops are worth the cost and travel expense.
Creating protagonists that the readers connect with right away.
The challenges of creating an antihero protagonist.
Launching an urban fantasy series as an author starting today.
Writing the story of your heart (as many authors start out doing) versus one that’s to market and perhaps more likely to sell.
Whether to launch into KDP Select/Kindle Unlimited or to take an urban fantasy series wide.
Promotion sites that accept a new author and that Dale found worth it.
Today, Jo and Lindsay talked about their experiences selling ebooks and paperbacks directly from their sites, along with some of the pros and cons of doing so and tax considerations. They also ran through a checklist of things to look at if your book isn’t getting the sales you were hoping for.
Here are some of the highlights of the show:
Jo talked about why he took one of his recent titles out of Kindle Unlimited after a quarter.
Lindsay talked about buckling down and knocking out ten thousand words a day to meet some goals.
Selling signed paperbacks direct from your site and also doing special editions or early releases of ebooks from your site when you have a fanbase eagerly waiting for new material in a series they love.
Some of the pros of selling direct (keeping a higher percentage on each sale, getting the email addresses of known buyers, and not relying completely on any one store).
Some of the cons of selling direct (few people make it work for fiction ebooks, it’s not as easy of a process for the readers, dealing with customer service, and the extra work of installing and maintaining an e-store).
Tax considerations (keeping receipts and when Paypal will send you a 1099 if you use them for your direct sales).
How many downloads a day can you expect from permafree titles?
Is it worth trying to sell English novels in countries where English isn’t the primary language?
How can trad publishers get away with charging 9.99 or more for ebooks, and can indies do this if their books are well edited and professionally done?
How do you market cross-genre books that fall into more than one category?
How do you guys feel about killing characters, and does it ever get easier?
How does your plotting process work?
Has anyone tried Kobo Plus yet and gotten results?
Where you can advertise as a newer author with less than twenty reviews on your book? Here are the links to the spreadsheets Lindsay mentioned (that C. Gockel maintains). We’re not sure if they’re up to date though, so let us know if you know of a good and recent resource. Where to Advertise Free Ebooks | Where to Advertise 99 Cent Ebooks.
How did Lindsay relaunch her pen name successfully after a long gap between releases?
If you want to write three books before launching any of them, can you use novellas as part of the plan?
Jeff and Lindsay are working on new projects, but Jo has some links if you want to check out what he’s up to right now. Here’s his serial-in-progress: The Adventures of Rustle and Eddy. Also, he’s recently done a series of “How I Write” blog posts, which cover his plotting process, among other things.